Act-On

NOVEMBER 29, 2023

If you’re using email as a marketing channel, you need to stay abreast of these 2024 email deliverability compliance changes to avoid a negative impact on your campaigns. Tightened authentication requirements Mailbox providers are tightening its authentication protocols to combat phishing and spoofing attempts.

Deliverability 170

Deliverability Phishing Guidelines CAN-SPAM 170

Litmus

NOVEMBER 27, 2023

Big changes are coming to the email industry: starting in February 2024, Google and Yahoo will require mass senders to abide by a series of new rules. Google and Yahoo partnered in this effort to reduce the risk of phishing, spam, and malware. What are the new Gmail email deliverability rules?

Deliverability 92

Deliverability Rules CAN-SPAM Phishing 92

DealSignal

FEBRUARY 22, 2024

Conclusion Learn More about Marketing and Sales Trends for 2024: Overview of Google and Yahoo Spam Ban Staying informed about the latest rules and regulations is vital for anyone utilizing email as a tool for outreach and marketing. Using a Separate Domain for Bulk Emails Consider setting up a separate domain for your bulk email campaigns.

Outreach 52

Outreach Ideal Customer Profiles Google CAN-SPAM 52

Martech

MARCH 6, 2024

Authenticating emails through DNS settings is a must to prevent phishing and impersonation. Play smart by diversifying the volume across different SDRs’ mailboxes and domains. It allows only approved IP addresses to send emails from your domain, keeping spoofers at bay. The key requirements include: Email authentication.

Outreach 108

Outreach Effectiveness CAN-SPAM Domain 108

Litmus

AUGUST 31, 2023

Email Client Market Share News headlines Check your send domains! This email security vendor is leaving 2M domains open to phishing hacks, according to a recent study. A “force migration” will start in 2024. Let’s hop in and check out all the latest and greatest headlines in email in August 2023!

Email Marketing 80

Email Marketing Phishing Domain Amazon 80

Litmus

SEPTEMBER 29, 2023

Gmail will sunset its simple HTML view in January 2024. Also—Gmail is now rejecting unauthenticated mail , so ensure to have Domain Keys Identified Mail ( DKIM ) or Sender Policy Framework ( SPF ) set up. Amazon shoppers: with Prime Day around the corner , keep a keen eye on potential phishing emails from senders posing as Amazon.

Marketing AI 80

Marketing AI Email Marketing Phishing Ideal Customer Profiles 80

Optinmonster

APRIL 11, 2024

According to 2024 data from EmailTooltester , a whopping 16.9% According to March 2024 data from Constant Contact , the average bounce rate for email marketing campaigns is 10.29%. For instance, in the 1st quarter of 2024, our bounce rate was 0.92%. For example, it includes your domain reputation.

Deliverability 104

Deliverability CAN-SPAM Work Management Domain 104