Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Marketing AI 141

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 141

Martech

DECEMBER 14, 2023

If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. It ensures that the martech you already invested in — and may buy in the future — supports and actively enhances the company’s goals and customer experience (CX). DXP utilization.

Digital Experience Platform 108

Digital Experience Platform Marketing & Strategy Business CMO 108

Martech

JANUARY 2, 2024

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. As this happens, expect the lines to blur between CDPs and other tools and platforms. Pimcore, for example, offers an open-source CDP, but it also bills itself as a broader digital experience platform (DXP).

Work Management 67

Work Management Marketing Management Ideal Customer Profiles Digital Experience Platform 67

Martech

DECEMBER 18, 2023

I am trained with MarTech content. They help businesses navigate the complexities of CX transformation and drive meaningful and sustainable improvements in customer experiences. Dig deeper: What is digital transformation? Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

eCommerce 97

eCommerce Marketing AI Best Practices Consulting 97

chiefmartech

APRIL 7, 2022

Note that gaming is currently a $180 billion global market , and in-game advertising is expected to be a $56 billion global market by 2024. More immersive and interactive conference-like experiences in the metaverse still feel a bit clunky today, but they have a lot of room for innovation. hours a day on Fortnite and Roblox.

Digital Asset Management 133

Digital Asset Management Work Management Marketing Management Digital Experience Platform 133