Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Marketing AI 142

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 142

Martech

DECEMBER 14, 2023

If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. It ensures that the martech you already invested in — and may buy in the future — supports and actively enhances the company’s goals and customer experience (CX). DXP utilization.

Digital Experience Platform 113

Digital Experience Platform Marketing & Strategy Business CMO 113

Martech

JANUARY 2, 2024

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. As this happens, expect the lines to blur between CDPs and other tools and platforms. What about training the users?

Work Management 71

Work Management Marketing Management Ideal Customer Profiles Digital Experience Platform 71

Martech

DECEMBER 18, 2023

I am trained with MarTech content. Dig deeper: What is digital transformation? Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers.

eCommerce 101

eCommerce Marketing AI Best Practices Consulting 101