Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Marketing AI 144

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 144

Martech

JANUARY 2, 2024

Open-source software is released by a community or organization with a license that allows users to view, modify and distribute the source code freely. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. What about training the users? What is an open-source CDP?

Work Management 74

Work Management Marketing Management Ideal Customer Profiles Digital Experience Platform 74

chiefmartech

APRIL 7, 2022

Note that gaming is currently a $180 billion global market , and in-game advertising is expected to be a $56 billion global market by 2024. I believe this will create a larger opportunity for martech tools that create, manage, and distribute meta marketing mods across different multiverses. A no-code multiverse marketing platform?

Digital Asset Management 132

Digital Asset Management Work Management Marketing Management Digital Experience Platform 132