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2024 Predictions: Better customer experience is on the way

Martech

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

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The CMO’s guide to aligning martech and business strategy

Martech

It’s about making sure your marketing technology investments are more than just fancy tools. If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. Driving innovation in marketing strategies. Inefficient processes.

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Getting help with customer experience transformation: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Advisory and consulting firms can support businesses in establishing a culture of continuous improvement by providing frameworks, methodologies, and tools for monitoring, evaluating, and optimizing customer experiences.

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Open-source customer data platforms: Can you unleash your data for less?

Martech

Open-source customer data platforms can revolutionize your data management, empower your marketers and provide unparalleled flexibility and control for less money in licensing costs. But is open source the right route for your marketing organization to take? Let’s begin with customer data platforms.