Martech

JULY 10, 2024

Today, CDP BlueConic announced it acquired Jebbit, a software company that helps build interactive experiences that marketers can use to capture a type of first-party data widely referred to as “zero-party data.” Dig deeper: The CDP market Experience creator. Are you getting the most from your stack?

Paid Search Agency 105

Paid Search Agency Companies Acquisitions Ideal Customer Profiles 105

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Marketing AI 145

Marketing AI Paid Search Agency CMO Marketing Analytics Tools 145

Martech

DECEMBER 14, 2023

It’s about making sure your marketing technology investments are more than just fancy tools. If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. Driving innovation in marketing strategies. Inefficient processes.

Digital Experience Platform 90

Digital Experience Platform Marketing & Strategy Business CMO 90

Martech

DECEMBER 18, 2023

I am the first generative AI chatbot for marketing technology professionals. Advisory and consulting firms can support businesses in establishing a culture of continuous improvement by providing frameworks, methodologies, and tools for monitoring, evaluating, and optimizing customer experiences.

eCommerce 106

eCommerce Best Practices Marketing AI Consulting 106

Martech

JANUARY 2, 2024

Open-source customer data platforms can revolutionize your data management, empower your marketers and provide unparalleled flexibility and control for less money in licensing costs. But is open source the right route for your marketing organization to take? Let’s begin with customer data platforms.

Work Management 85

Work Management Marketing Management Ideal Customer Profiles Digital Experience Platform 85

Martech

AUGUST 7, 2024

Providers of digital experience platforms (DXPs), for example, have been talking about composability for at least two years. Typically, these platforms offer a CMS, intelligent content and product recommendation tools, sometimes an integrated CDP, sometimes a digital asset management (DAM) system.

Digital Asset Management 113

Digital Asset Management Enterprise Management Marketing Management Digital Experience Platform 113

Martech

JULY 8, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Conduct thorough market research: Understand your target audience’s needs, pain points, and preferences. For this prompt, try selecting the Marketing Manager persona.

Marketing Automation Services 118

Marketing Automation Services Marketing Websites Work Management Marketing Management 118