Convince & Convert

DECEMBER 15, 2023

Gone are the days when SEO was important just for the SERP. Here are two ways it helps: Attracts people towards your journey : The audience loves transparency and connects really well when they witness the highs and lows of the process. Maximize your marketing efforts by optimizing for SERP and social media, both.

Social Media 154

Social Media SEO Cost Per Click Media 154

The Lead Agency

APRIL 14, 2024

Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries. Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Optinmonster

JANUARY 29, 2024

Other times, that process takes longer and the relationship between content and sales isn’t as direct. Sales Enablement : Supporting the sales process with relevant content. Check the “Performance” section to see the total number of clicks to your website from SERPs (search engine results pages).

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Optinmonster

APRIL 12, 2024

Click-Through Rate (CTR) : The percentage of people who click the link to your web page after seeing it in their search results. Content Optimization : The process of making sure content is written and presented in a way that search engines can understand and rank it effectively. Impressions are the number of times your link was seen.

Paid Content 90

Paid Content Lead Ranking SEO Lead Scoring 90

Single Grain

AUGUST 3, 2023

While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns. Therefore, advertisers should also expect to increase their display ad spend in 2024. billion in 2024. By 2024, the AR and VR market will be worth $296.9

Display 52

Display Advertisements Advertising Trends 52

Marketing Insider Group

FEBRUARY 5, 2024

Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. million by the end of 2024. Media Post) Welcome emails have the highest open rates (91.43%) and an average CTR of 26.9%.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Single Grain

DECEMBER 19, 2023

Keyword Research – Access Ahrefs’ enormous keyword database to find thousands of keyword ideas with data-driven metrics like search volume, keyword difficulty, SERP overview and CPC. SERP Analysis – Find forms and other user-generated content that you can easily rank for.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98