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This Month in Email: A Recap of Email Marketing in February 2023

Litmus

Welcome back to This Month in Email—our new monthly series about the latest happenings around the world of email marketing. Read on for the biggest headlines shaping the email industry in February 2022. Microsoft Outlook users were flooded with spam due to broken email filters. for its AI-powered email marketing engine.

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Metaverse dangers: How to protect brands from the dark side

Sprout Social

There isn’t much regulation at the moment, which has led to inconsistent expectations and user experiences, especially surrounding security and privacy best practices. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse.

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Email Debrief: Marketing and Design Trends

Litmus

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” BIMI is currently supported by Apple Mail, Gmail, and Yahoo, which accounts for almost 92% of email client market share as of December 2022. Read on (or jump ahead!):

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Data Masking? 4 Best Practices to Get Started

Salesforce Marketing Cloud

In 2022, over 422 million people were impacted by data breaches in the USA, alone. Phishing, ransomware, and denial of service (DOS) attacks are some of the common ways cybercriminals lure and attack their victims, and are all top concerns for IT executives. Generates invented (not real), but realistic data. Let’s find out how.

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What is a SaaS Company? Top 20 SaaS Companies Killing It in 2022

accelerate agency

The SaaS business model How SaaS differs from traditional software Types of SaaS companies: B2B & B2C Why businesses use SaaS Stages of a SaaS company Top 20 SaaS companies of 2022 Top 6 SaaS companies to work for FAQ about SaaS Getting started with a SaaS company What is a SaaS company? What is SaaS?

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How Marketers Can Protect Customers’ Personal Data from AI Abuse

Single Grain

Whether you’re gung ho or ambivalent about the progress of AI in the past decade, there’s one thing no one can deny: that it can be used to do nefarious deeds with something as seemingly innocuous as personal data. In this post, we’ll look at the concerns that many individuals are grappling with as we hurtle toward an AI-driven future.

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What Is Data Security?

Salesforce Marketing Cloud

Generative artificial intelligence (AI) has everyone talking — and for good reason. In fact, 79% of IT leaders believe generative AI can introduce new security risks. A 2022 survey found that 33% of consumers have stopped doing business with a company because it had a security breach.