Metadata

SEPTEMBER 28, 2023

Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. I hired an agency. After a few months, still nothing, and at that point, I was convinced our audience either wasn’t on social media or they didn’t want to hear from us. My next move?

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Inbox Insight

MARCH 2, 2022

How can our unique insights guide your 2022 planning when it comes to channel adoption, investment and reporting? This indicates direct response initiatives are clearly high on the agenda for B2B marketers in 2022, proving that this traditional approach is still considered highly in today’s digitalized world. Reading time: 5 minutes.

Multi-Channel 98

Multi-Channel Paid Content Advertising Channels B2B Marketing 98

Metadata

DECEMBER 20, 2022

What did $42M in spend on Facebook and LinkedIn tell us about successful paid social ads? A lot—but mainly, it showed us the four elements of paid social ads —the ad format, channel, audience and offer type—must work in harmony to drive leads, pipeline and ROI. LinkedIn’s edge in CPC and CPL supports that as well.

Linkedin 52

Linkedin Facebook Campaigns CTR 52

Sprout Social

MAY 24, 2022

Whether you’re targeting a search ad around brand keywords or running a print ad in a popular trade publication, paid media gives brands more control over how they reach new audiences. Paid media examples. Paid search. Display advertising. Paid social. — Sprout Social (@SproutSocial) May 12, 2022.

Paid Content 95

Paid Content Paid Search Agency Media Paid Social Agency 95

Metadata

SEPTEMBER 28, 2022

Despite video’s popularity among consumers and advertisers, image ads aren’t relinquishing the spotlight. In fact, they’re still shining—and our state of B2B social media advertising report proves that. This shouldn’t be surprising, but people are tired of social ads. Ad text length x CPC.

Paid Search Agency 52

Paid Search Agency Ads Practices Cost per Lead 52

Metadata

FEBRUARY 6, 2023

Advertising legend David Ogilvy said, “On average, five times as many people read the headline as read the body copy. If you look at the B2B companies with the best ads, they do a whole lot more than look pretty. In some way, shape, or form, every B2B company exists to solve problems. Your ads must follow suit.

Creativity 52

Creativity Ideal Customer Profiles Paid Search Agency Ads 52

Single Grain

JUNE 21, 2023

Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. Work With Us General LinkedIn Statistics LinkedIn is the most trusted social media platform in the world. Influencer Marketing Hub ) More than 58 million companies are listed on LinkedIn.

Statistics 98

Statistics Linkedin Advertisements Advertising 98