2021 Generation Marketing Attribution MQL 
Envy
SEPTEMBER 30, 2022
Q3-4 2022 - The Marketers' Awakening - World (AKA company CEOs) enter a changed reality, many adjust marketing budgets and expectations for marketing and sales. Marketers need to show their contributions to the bottom line. 2023: The B2B marketing stakes are high. 2023 will be the year of attribution.
PureB2B
MAY 10, 2022
Demand generation marketing is often measured by the amount of revenue you can influence over a set period of time, or as most marketers call it, lead generation. Too often, content syndication programs are plagued with poor performing leads due to the vendor not specifically addressing the challenge at hand.
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PureB2B
JUNE 9, 2022
Demand generation marketing is often measured by the amount of revenue you can influence over a set period of time, or as most marketers call it, lead generation. Too often, content syndication programs are plagued with poor-performing leads due to the vendor not truly addressing the challenge at hand.
PureB2B
MAY 2, 2022
Intent data has become an increasingly important element of the B2B marketing stack in recent years. But despite 99% of companies reporting to use intent data in some way, it also poses significant challenges to marketers looking to integrate it into their lead generation strategies. Set Your Intent Data KPIs.
Full Circle Insights
FEBRUARY 28, 2021
At B2B companies, CRM data is widely regarded as the most credible revenue record, so when marketing teams integrate their data into the CRM, it improves perceptions of marketing’s reports, not only with sales colleagues but in the C-suite too. A single source of data truth is also essential for improving marketing efficiency.
Full Circle Insights
MAY 20, 2022
There is a steady interest in predictive analytics from B2B marketers – possibly related to the popularity of account-based marketing (ABM). In marketing, predictive analytics is about understanding the customer journey. Can predictive analytics help you accelerate the buying cycle?
Engagio
OCTOBER 31, 2021
Traditionally the primary metric by which B2B marketers have been measured is lead generation. The value of B2B marketing has often been connected solely to the quantity of qualified leads delivered per week, month, quarter. The proverbial MQL to SQL conversion has been the bane of many B2B marketers’ existence.
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