Performance Marketing: Tools, Techniques and Best Practices
Marketing Insider Group
NOVEMBER 6, 2023
In 2021, digital advertisers spent $ 455.3 CPC (Cost Per Click): Payment is made when an ad is clicked. CPL (Cost Per Lead): Payment is made when a potential customer provides contact information. CPM (Cost Per Thousand Impressions): Payment is made for every 1,000 times an ad is viewed. What Is Performance Marketing?
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