Are Your Customers Experiencing Marketing Oversaturation? Here’s How to Deal with it

Oracle

This tactic is commonly implemented as an RFM (Recency, Frequency, Monetary) score. Oracle was named a Leader in The Forrester Wave™: Email Marketing Service Providers, Q2 2020.

“Ask an ABM Expert” Season 1 Highlights

Triblio

Special Guest: Forrester’s Bob Peterson. In episode 4 of “Ask an ABM Expert,” we are joined by Bob Peterson, VP, Principal Analyst, Account-Based Marketing Strategies at Forrester, formerly SiriusDecisions.

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5 Surefire Ways To Increase The Lead Quality

Only B2B

Implicit Data – The online behavior of the prospect, such as time spent of social media , pages visited, recency etc. Are you generating huge numbers of leads? But how many of them are the ‘quality’ ones?In In the earlier blog episode, we checked the method to measure the quality lead, right?!

Leads 92

Data Quality Is King in Intent Monitoring, but Analysis Is the Difference Maker 

TrueInfluence

SiriusDecisions (a Forrester company) incorporated intent data into its Demand Unit Waterfall , and since then adoption and integration of intent monitoring has continued to grow. And it’s not just the basics of recency and frequency. Ray Estevez, True Influence Chief Data Officer.

Data Quality Is King in Intent Monitoring, but Analysis Is the Difference Maker

TrueInfluence

SiriusDecisions (a Forrester company) incorporated intent data into its Demand Unit Waterfall , and since then, adoption and integration of intent monitoring has continued to grow. And it’s not just the basics of recency and frequency. Ray Estevez, Chief Data Officer, True Influence.

Data Quality Is King in Intent Monitoring, but Analysis Is the Difference Maker 

TrueInfluence

SiriusDecisions (a Forrester company) incorporated intent data into its Demand Unit Waterfall , and since then, adoption and integration of intent monitoring has continued to grow. And it’s not just the basics of recency and frequency. Ray Estevez, Chief Data Officer, True Influence.

What We’ve Learned From Pioneering Account-Based Predictive Models

6sense

6sense has paved the way for predictive models in account-based sales and marketing since we were founded in 2013, and in recent years we’ve skyrocketed to the top of the class — having been recognized as a leader in The Forrester Wave : Predictive Marketing Analytics for B2B Marketers, Q2 2017 ; The Forrester Wave , B2B Customer Analytics, Q1 2019 ; The Forrester New Wave : ABM Platforms, Q2 2020 ; and in seven different G2 Grid® reports, including Account-Based Advertising.