Martech Advisor

NOVEMBER 20, 2019

How to optimize Google remarketing costs in 2020. Your audience is more likely to click on an ad for a product they have already viewed, explored, or considered. That’s why Google remarketing has emerged as such a popular strategy, allowing both B2B and B2C brands to increase brand and product recall.

Spending 71

Spending Google Ads Adwords 71

EveryoneSocial

AUGUST 24, 2020

If you currently work as a marketer or spent any time in the marketing department, you are well aware of the amount of B2B marketing tools currently available. And you can see the insane visual that from The MarTech 5000 below: Many of these marketing tools can be used in all different industries, but I’ll be focusing on B2B specifically.

Marketing Automation Services 69

Marketing Automation Services Paid Content Budget Programs B2B Marketing 69

SocialPilot

FEBRUARY 9, 2024

Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. He was named the ‘Best Marketer’ for 2 consecutive years by B2B Magazine. Bred has also written the book called ‘Advanced Google Adwords’.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

DECEMBER 22, 2020

If you're looking for more in-depth specifics on creating landing pages that convert, I would recommend checking out 19 of the Best Landing Page Design Examples You Need to See in 2020. HubSpot pioneered the buyer's journey in B2B before it was a big thing. Which keywords have the best cost per acquisition ?

PPC 101

PPC Work Management SEO Top of Funnel 101

Directive Agency

MARCH 25, 2020

The Cloud Application Services (SaaS) industry is forecasted to grow almost 17% in 2020 (according to Gartner ). million users per month, and 2.1 million in organic traffic value, which is the estimated cost to rank for those keywords, based on their CPC in Google AdWords. They generate an estimated $12.2

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

Navigate the Channel

DECEMBER 6, 2022

Here’s what to understand about incorporating Google Ads B2B targeting in your content marketing mix. Google Ads is Google’s pay-per-click (PPC) platform, which allows businesses to gain visibility across Google’s assets. Used by businesses across all industries, Google Ads is the top pay-per-click platform on the internet.

Paid Search Agency 65

Paid Search Agency Google Ads Work Management 65

Directive Agency

SEPTEMBER 29, 2017

For example, if you know a closed account is worth $10,000 for you, there’s a chance you might even want to bid up the CPC or intentionally sabotage the CTR in an effort to chase the best Cost Per Lead you can possibly get. Sure, the Cost Per Lead in this case is high, too. But all the money is in B2B.

CTR 40

CTR Cost per Lead Lead Ranking CPC 40