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How to Be Successful With Paid Social Media Advertising

Emplifi

Nowadays, paid social media is absolutely essential for businesses. It’s the only way to scale your marketing quickly and get the results you need from your efforts. But it’s easy to make mistakes which could end up costing your company millions.In But what about paid social media advertising strategy?

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Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. Welcome to planning season!

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Five Social Media Marketing Predictions for 2020

Martech Advisor

There’s been a lot of change across social media this year. From the rise of TikTok to influencer marketing, experiments with social commerce and using VR to accelerate the marketing funnel, to name a few. And the massive reach of Facebook and Instagram continues to dominate marketing spend.

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Celebrating agency excellence: our 2018 Partner of the Year

Sprout Social

The Sprout agency team and I work with 1,000 agency partners and thousands of agency customers. These social media and digital marketing agencies offer best-in-class services and consulting to their clients, big and small. That, plus SEO, SEM, PR, email marketing, web development and more.*.

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Your Guide to Budgeting for B2B Digital Marketing in 2021

The ABM Agency

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. While there’s some level of uncertainty, the general consensus is there’s extra money that can be used on marketing, albeit in different ways than previous years. What are you looking for your next marketing campaign to achieve?

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Top Trend to Watch in 2020: Video Advertising

Bluetext

It’s no surprise that v ideo has taken the digital ad space by storm. It’s rare that you scroll your newsfeed or surf the web without being served an ad that is relevant to your specific interests. So, why are video ads so popular? And why should marketers continue to invest in video advertising in 2020?

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Executives on Social Media: The Value of Social Leadership

EveryoneSocial

There is no need to focus on how social media is incredibly powerful for your organization. Between having branded company accounts, having a social marketing team, and getting employees to create and share content too – these tactics will have a profound impact on the organization. Weber Shandwick ).