Onalytica B2B

DECEMBER 7, 2017

It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here we are preparing for 2018 – scary, huh? Here are the 5 key areas that brands should work on now, to prepare for and successfully execute influencer marketing in 2018. 1) Do you know who your relevant influencers are?

Planning 198

Planning Work Management SME Budget Programs 198

Content4Demand

OCTOBER 9, 2018

The input of subject matter experts (SMEs) is essential to create content that buyers trust. In fact, 78% of respondents to the Demand Gen Report 2018 Content Preferences Survey said they place a higher emphasis on the trustworthiness of content sources than they used to. Each report focuses on economic trends relevant to the audience.

SME 40

SME Content Marketing Planning Content 40

Content4Demand

NOVEMBER 6, 2018

The Demand Gen Report 2018 Content Preferences Survey Report found that 71% of B2B buyers go to blogs for information during the purchase process. Use trending topics to develop themes for your posts. One of the best ways to identify trends is to research SEO keywords to learn which are generating the most traffic. Write posts.

Marketing AI 71

Marketing AI Tips SME Case Studies 71

Aberdeen

OCTOBER 10, 2019

Aberdeen’s research shows that in the contact center, the move from on-premises to cloud technology has been an ongoing trend where adoption of cloud technology has increased by 93% between 2013 (30%) and 2019 (58%). RingCentral has been increasingly focusing on digital enablement through its Dimelo acquisition in October 2018.

Enterprise Management 40

Enterprise Management Work Management Marketing Management SME 40

Directive Agency

SEPTEMBER 3, 2019

Establish yourself as a subject matter expert (SME)? Over eight months, they “10x’d” their organic traffic and increased their keyword positions by “8x” from November 2018 to July 1st, 2019. November 2018 from SEMRush. Content marketing trends. Serve existing clients and help them build a relationship with you?

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

DiscoverOrg

DECEMBER 26, 2018

2018, you’ve been good to us. Here are our most popular blogs of 2018. Or maybe you trekked to an icy cave in the Arctic wilderness during the first half of 2018 in order to avoid hearing about GDPR, and we wouldn’t blame you. This popular blog was written by our SVP of Data & Research and SME Derek Smith.

Intent Data 120

Intent Data CAN-SPAM CMO SME 120

Single Grain

JUNE 19, 2019

The company made waves last year when it won the prestigious NAMM Dealer of the Year Award 2018 – it was actually the first non-American winner of the award, and one of the smaller companies nominated. 12 Digital Marketing Trends You Can No Longer Ignore in 2019. However, there are some clear methods for improved audience reach.

SMB 111

SMB Marketing & Strategy Marketing Strategy Enterprise Management 111