Valasys

NOVEMBER 21, 2019

The trends from intent-data can be combined with B2B marketing topics & B2B personalization trends including the demographic, psychographic, technographic, firmographic & ‘fit-data’ as well as based on psychographic analysis of the audiences on the website, can be used for segmenting & sub-segmenting the market into diverse clusters.

Planning 58

Planning Studies B2B Marketing Trends 58

Martech Advisor

OCTOBER 21, 2019

McKinley Marketing Partners’ attested to this fact in their 2018 Marketing Hiring Trends Report. Understanding Segmentation and Personalization. The success of hyper-personalization lies in audience segmentation. Using this data, the marketer can create segments and campaigns that address audience needs and pain points.

Work Management 44

Work Management Marketing Management Marketing Automation Services Email Marketing 44

Valasys

AUGUST 16, 2019

Specifically focusing on the demographic, firmographic, technographic, firmographic as well as psychographic digital footprints left by the prospects throughout their buying cycles the marketers can focus on improving personalization which in turn helps in customer retention a well in acquiring new customers.

Marketing AI 40

Marketing AI Lead Ranking Marketing Management Lead Scoring 40

Valasys

AUGUST 13, 2019

In the year 2018, Forrester Research in the first-ever analytical articulation of the sales readiness market published that 42% of the B2B firms had either purchased a sales readiness tool or intended to do so by the end of the year. Marketers should create negative personas to identify the leads that will never convert.

B2B Sales 40

B2B Sales Work Management Top of Funnel Paid Search Agency 40

Valasys

AUGUST 20, 2019

Another report by content.myemma.com implies that 59% of the B2B marketers consider emails to be the most effective channel for lead generation. Email Marketing time & again has proved its effectiveness as an impactful channel for B2B lead generation & increasing the sales revenue.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

AUGUST 9, 2019

From the start of 2018 & presumably till the end of 2020, we have stepped into an era, wherewith the assistance from the Internet of Things (IoT) & omnichannel marketing, marketers plan to optimize, everything everywhere. The Evolution of SEO Algorithms.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

PureB2B

JUNE 17, 2018

To help with personalized and targeted content, start by creating unique buyer personas or fictionalized representations of your key market segments based on similar demographic and psychographic characteristics. As the cornerstone of lead nurturing, content should address your leads’ questions.

Lead Nurturing 113

Lead Nurturing Lead Ranking Lead Scoring Marketing Qualified Leads 113