Heinz Marketing

MARCH 15, 2019

In 2018, less than 25% of total survey respondents were confident their ABM programs were effective, while over half of the group of survey respondents with advanced ABM programs were genuinely confident in their programs’ ability to drive revenue! Various elements of ABM in 2018 are organized below into these 3 categories: Gained Momentum.

Account Based Marketing 70

Account Based Marketing ABM Intent Signal Budget Programs 70

DemandBase

MARCH 23, 2020

With demand waning and budgets tightening, this is not the time to waste precious marketing dollars chasing people or companies that will never buy your products. Zero in on the accounts that matter—those in your target account list that are in-market for your solution.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Aberdeen

APRIL 17, 2019

Traditional email marketing is a rinse-and-repeat process that we’re all familiar with: you get a list of target accounts, validate their contact information, send emails, review results and repeat until you get your desired results. Thinking Dynamically About Your Account List. Managing the Customer Journey.

Demand Generation 67

Demand Generation Intent Signal Paid Search Agency Intent Data 67

Engagio

JANUARY 7, 2019

And, if you want another trip back to the future, read part 1 and part 2 of our expert predictions from 2018. – – –. While the promise of AI-fueled intent was touted in 2018, 2019 will be the year marketers actually put it to good use! The Promise of Intent – Get out ahead of the competition. Justin Gray , CEO, LeadMD.

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

Aberdeen

JANUARY 22, 2019

They aim to enable companies to target in-market accounts, use personalized campaigns to engage resistant buying teams, and tap into the “dark funnel,” that is, the intent data hidden by anonymous buying behavior. This includes a targeting solution , an engagement / personalization solution, and a conversion solution.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

DealSignal

AUGUST 7, 2023

Harnessing accurate, up-to-date B2B data is the secret sauce that helps marketing and sales teams align their campaigns and cadences to increase lead generation, accelerate pipeline development and achieve and exceed their revenue targets. Apollo.io’s unethical handling of user data is well reported since 2018.

Ideal Customer Profiles 52

Ideal Customer Profiles Generation B2B Lead Ranking 52

PathFactory

DECEMBER 7, 2018

But isn’t that more about fit than intent? Behavioral intent signals look at how people are downloading content and infer intent from that. What search, behavioral intent, and some other signals miss is what happens after the click or download. This is really powerful stuff.

Top of Funnel 68

Top of Funnel Ideal Customer Profiles Lead Ranking Marketing Qualified Leads 68