2018 Demand Generation Intent Signal Purchase Intent 
Aberdeen
APRIL 17, 2019
Traditional email marketing is a rinse-and-repeat process that we’re all familiar with: you get a list of target accounts, validate their contact information, send emails, review results and repeat until you get your desired results. Thinking Dynamically About Your Account List. Managing the Customer Journey.
Aberdeen
JANUARY 22, 2019
They aim to enable companies to target in-market accounts, use personalized campaigns to engage resistant buying teams, and tap into the “dark funnel,” that is, the intent data hidden by anonymous buying behavior. This includes a targeting solution , an engagement / personalization solution, and a conversion solution.
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