Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. Demandbase. DiscoverOrg.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Aberdeen

APRIL 17, 2019

Traditional email marketing is a rinse-and-repeat process that we’re all familiar with: you get a list of target accounts, validate their contact information, send emails, review results and repeat until you get your desired results. Thinking Dynamically About Your Account List.

Demand Generation 67

Demand Generation Intent Signal Paid Search Agency Intent Data 67

DemandBase

MARCH 23, 2020

With demand waning and budgets tightening, this is not the time to waste precious marketing dollars chasing people or companies that will never buy your products. Zero in on the accounts that matter—those in your target account list that are in-market for your solution.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Engagio

JANUARY 7, 2019

And, if you want another trip back to the future, read part 1 and part 2 of our expert predictions from 2018. – – –. While the promise of AI-fueled intent was touted in 2018, 2019 will be the year marketers actually put it to good use! The Promise of Intent – Get out ahead of the competition. Justin Gray , CEO, LeadMD.

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

DealSignal

AUGUST 7, 2023

Harnessing accurate, up-to-date B2B data is the secret sauce that helps marketing and sales teams align their campaigns and cadences to increase lead generation, accelerate pipeline development and achieve and exceed their revenue targets. Apollo.io’s unethical handling of user data is well reported since 2018.

Ideal Customer Profiles 52

Ideal Customer Profiles Generation B2B Lead Ranking 52

Inbox Insight

OCTOBER 8, 2019

When the pressures on, making BANT the focus of your lead generation activities may seem like the obvious tactic but in the long run, it doesn’t always pay off…. HubSpot, 2018 ). The first place to turn to is data. What challenges prevent your target audience from achieving their business objectives? Think with Google ).

Lead Qualification 75

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 75

Terminus

OCTOBER 16, 2018

Malachi Threadgill, Director of Demand Generation at Masergy. Meet Malachi Threadgill , the director of demand generation at Masergy and winner of SiriusDecisions’ 2018 ABM Program of the Year. I was brought onto Masergy about four years ago to start diversifying our demand go-to-market strategy,” explains Malachi.

Account Based Marketing 22

Account Based Marketing Sales Management ABM Top of Funnel 22