2018 CTR SERP Statistics 
Atomic Reach
MAY 14, 2019
PPC puts you at the top of the SERPS which is vital to have a thriving online business as 75 percent of users never get past the first page of the SERPs. 41% of all click-throughs in the SERPs go to the top 3 results. Around 52 percent of online shoppers click on the paid ads that display at the top of Google's SERPs.
Hubspot
JULY 18, 2019
Here, we've explored what each of these two acquisition strategies do and provided some descriptive statistics to help you decide whether you're business is best suited for SEO or PPC -- or both. SEO vs PPC Statistics. This data supports the PPC method as it involves buying ad space at the top of the SERP. What is SEO?
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SnapApp
APRIL 4, 2018
The Top 10 B2B Marketing Metrics to Measure in 2018. . Making sure that our sales reps are aware of these statistics puts them in the best position to win the sale and that is why it is given such a great deal of attention. CTR, Unique CTOR, Forwards/Shares and links clicked on. Visibility and ranking, SERP rankings - Ahrefs.
DAGMAR Marketing
NOVEMBER 29, 2019
This is a bit of a side tangent, but one interesting statistic in the report was on zero click searches: 61% of mobile and 34% of desktop searches do not result in clicks because users find what they need right away. This kind of search result satisfies the user’s intent without having to actually click on any search result links.”.
EMagine B2B Blog
DECEMBER 10, 2018
PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads. The goal of SEO is to ensure that the content of a landing page is of high quality, which means that search engines like Google and Bing are more likely to show it high up on the SERP (search engine results page).
EMagine B2B Blog
DECEMBER 10, 2018
PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads. The goal of SEO is to ensure that the content of a landing page is of high quality, which means that search engines like Google and Bing are more likely to show it high up on the SERP (search engine results page).
Optinmonster
APRIL 12, 2024
Click-Through Rate (CTR) : The percentage of people who click the link to your web page after seeing it in their search results. Domain Authority (DA) : A score, typically on a 100-point scale, that predicts how well a website will rank on search engine result pages (SERPs). Higher scores correspond to a greater ability to rank.
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