Sword and the Script | B2B

NOVEMBER 23, 2019

MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising. 1) Content marketing benchmarks. The metrics content marketers track.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

AdSquare Audiences in Motion

NOVEMBER 29, 2018

Mobile Marketing Magazine: So what’s been your take on the programmatic landscape in 2018? I have found that what has become more and more important for clients is that the media piece is separate from the data piece, and I can see that trend continuing next year. There’s also the issue of transparency on pricing.

Mobile Advertising 40

Mobile Advertising Bundling Advertising Agencies Transparency 40

Moz

JUNE 23, 2020

Plus, at $129 per ticket (including full access to the professionally produced video bundle, a $350 value!) you'll access incredible marketing thought leadership at an unheard-of price: Nab my ticket and video bundle for $129. Dr. Pete provides concrete tactics for adaptive keyword research and spotting trends as they happen.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Moz

JUNE 23, 2020

Plus, at $129 per ticket (including full access to the professionally produced video bundle, a $350 value!) you'll access incredible marketing thought leadership at an unheard-of price: Nab my ticket and video bundle for $129. Dr. Pete provides concrete tactics for adaptive keyword research and spotting trends as they happen.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Single Grain

JANUARY 6, 2020

8 SaaS Marketing Trends You Can't Ignore in 2020. As a SaaS business owner, you need to plan ahead and leverage these marketing trends to gain an edge over your competitors. The top SaaS marketing trends you should keep an eye on in 2020 are: Feature marketing will rise in popularity. Native advertising will be widely adopted.

Work Management 103

Work Management Marketing AI Marketing Management Trends 103

Martech

JANUARY 13, 2022

The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 Digital advertising. Marketo Engage’s ROI reports include multi-touch attribution and aggregate impact of marketing on the revenue cycle over time, including conversion rates plus flow and velocity through the funnel.

Marketo 115

Marketo Marketing Automation Services Enterprise Management Marketing Management 115

Moz

MAY 21, 2020

This also includes full access to the MozCon video bundle once it's released! And you won't miss out on a single session — every ticket holder will have full access to the MozCon video bundle after the event, meaning you can re-watch your favorites and catch up on any you missed. Tickets are now priced at $129. We're streaming MozCon!

Bundling 70

Bundling Thought Leadership Advertising Agencies CTR 70