KoMarketing Associates

FEBRUARY 13, 2018

billion active monthly user base grew 16 percent in 2017 from the year prior, according to Zephoria. Your video should tell the full story of what you are trying to portray contextually, visually, and audibly, enticing them to click through and convert into a lead or even further down the funnel, as a sale. Facebook’s current 2.07

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Terminus

SEPTEMBER 24, 2017

This partnership is groundbreaking for B2B marketers because it brings inbound and account-based marketing together for the first time. In May of 2017, HubSpot announced its investment in Terminus. Maybe we should call it the bowtie funnel?).

Account Based Marketing 32

Account Based Marketing Hubspot Work Management Marketing Management 32

SnapApp

FEBRUARY 22, 2016

As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. And that becomes even more relevant in the early spring and fall time periods, where everyone under the sun decides it’s appropriate to have an event. . After all of this, how could you not want to attend C2C in 2017?!

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Adobe Experience Cloud Blog

FEBRUARY 2, 2017

Here are some of the ways account-based marketers can work with other teams and departments to leverage their programs for an integrated ABM strategy: Events: Event marketers humanize your brand, creating opportunities for buyers and sellers to meet face-to-face. Accordingly, the metrics that matter look very different.

Account Based Marketing 48

Account Based Marketing Sales Management Top of Funnel ABM 48

SnapApp

FEBRUARY 23, 2016

As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. And that becomes even more relevant in the early spring and fall time periods, where everyone under the sun decides it’s appropriate to have an event. After all of this, how could you not want to attend C2C in 2017?!

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Webbiquity

NOVEMBER 5, 2019

The expanded range of marketing platforms and pace of change require B2B companies to continually re-examine their strategies. Here are 10 B2B digital marketing strategies to help maintain a competitive edge. Fine-Tune Your Content Marketing. Content is at the core of B2B digital marketing strategies. Display Advertising.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Lead Liaison

APRIL 8, 2019

We’ve been developing a sales and marketing solution that unifies top-of-funnel lead capture, converts leads, closes deals, and helps retain customers. We unveiled Lead Liaison’s ABM solution in late 2017 with resounding cheers from our client base. Check out these 40 other shocking event marketing statistics.

Lead Liaison 11

Lead Liaison Marketing Management Marketing Automation Services Leadlander 11