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The 5 Elements of an Effective Digital Marketing Strategy for 2017 and Beyond

Adobe Experience Cloud Blog

An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. So in order to create a digital strategy, you need to include all teams across the marketing organization, your agencies, and sales as well. Consumers don’t differentiate between offline and online brand interactions, so why should brands?—Drew

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How to Fix the B2B Data Meltdown

Adobe Experience Cloud Blog

Data insights are critical to boosting marketing and sales performance. Just 50% of D&B survey respondents expressed confidence in the quality of their data—down from 75% in 2017. Just 50% of D&B survey respondents expressed confidence in the quality of their data—down from 75% in 2017.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. 5: Opportunities. .

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29 Companies With Even Catchier Slogans and Taglines

ClearVoice

Slogans and taglines are fundamental identity content for brands — the essential, memorable words that differentiate a brand or company, and ideally serve to trigger consumer awareness and persuasion. It only launched in late 2017 , so we’ll have to see if it sticks, but the implication of tested, proven strength comes through.

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Is marketing technology entering a post-platform era?

chiefmartech

One of the points I raised when we released the 2017 marketing technology landscape was that “the platformization of marketing technology” was now fully underway. They connect to hundreds of other cloud-based applications for sales, customer service, finance, HR, project management, and so on.

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How Khe Hy grew his list to 27,000+ subscribers and built his dream business

ConvertKit

Then, in April 2017, Khe appeared on Patrick O’Shaughnessy’s wildly popular podcast, Invest Like the Best. Craving an email platform to support his newsletter growth and product sales. Then, in 2018, he launched his webinar, The Fulfilling Path to Financial Independence , and resold the replay after the live event.

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SD Inbound - Recap of HUG17!

GreenRope

HUG 2017 is an inbound marketing experience purely focused on accessible and up-to-date education, experiential learning, and the idea of organizations building trust with and attracting the right audience. Oftentimes, the sales cycle is not clean cut such as yes/no buying, but more of a relationship that you are trying to build and nurture.