Martech Advisor
AUGUST 21, 2019
84% of social sharing happens via “dark social,” which is impossible to capture via traditional analytics. Marketers who can accurately track and amplify sharing across dark channels could boost their brand footprints by a massive margin. Audience types to consider when tracking dark social analytics.
KoMarketing Associates
OCTOBER 5, 2017
Customers are engaging with marketers through a number of different channels, and new research suggests that marketers are struggling with attribution. This is followed by a lack of prioritization in analytics (32 percent) and the complexity of data (32 percent). How Attribution Impacts Data and Analytics.
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ClickZ
AUGUST 19, 2019
“While multi-touch attribution (MTA) was supposed to end the struggle to prove campaign value, all it has proven is that it’s extremely expensive, time-consuming, and nearly impossible for fast-growing brands deploying significant walled-garden media.”. Prior to Measured, he co-founded Conversion Logic.
Martech
NOVEMBER 15, 2021
With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Marketing Evolution. Click here to download!
LeanData
JULY 13, 2020
And how much pipeline we, as the marketing team were contributing and influencing for the organization? As head of Digital and Revenue Marketing Analytics at GE Digital, these were the questions I was tasked to answer. I needed a tool that was ideally easy to implement (who has time!), The Solution: LeanData.
SnapApp
MARCH 2, 2018
The modern marketer's technology stack removes the need for analytics guesswork. Maybe a graduated scale that assigns more value to the touchpoints closer to the point of conversion? . Why Attribution Matters for Marketing Directors . What Is Marketing Attribution? . First-Touch Attribution.
Outgrow
NOVEMBER 1, 2022
We recently interviewed Brendan Hufford for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Brendan and here’s what we discussed about – 1. Why traditional B2B marketing attribution is broken and what you can do about it. The growing reliance on AI.
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