How to Solve the Top 5 Challenges of B2B Sales with Marketing
Kaon
JULY 23, 2018
Here’s where the sales department needs marketing’s help; salespeople need to put themselves in the position of their prospect and be able to answer their crucial questions: Why should this product or service matter? A verbal explanation of a product or service is likely to fall on deaf ears. Take Wayfair, for example.
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