KoMarketing Associates

SEPTEMBER 29, 2017

Nearly 22,000 marketing and sales professionals from more than 100 countries joined Inbound 2017 at the Boston Convention and Exhibition Center this week. In this post, I’ll be highlighting some key takeaways from Inbound 2017 and how we can apply them to B2B marketing. — Lindsay Bohigian (@LindsayBohigian) September 27, 2017.

B2B Marketing 132

B2B Marketing B2B Paid Search Agency Advertising Agencies 132

ClickZ

OCTOBER 21, 2019

In an era that demands automated, data-driven decision-making, programmatic advertising has revolutionized how marketers leverage data and analytics to target highly specific audiences and maximize ad spend. However, RTB is actually only one method of programmatic ad buying, and it’s an oversimplification to believe the two are synonymous.

Advertising Agencies 80

Advertising Agencies Advertisements Advertising Ad Exchange 80

Martech Advisor

OCTOBER 2, 2019

Half a century ago, no one would expect that television would take over the world. million in 2017. With this in mind, it’s even more important to consider the new media channel that changes the way we reach audiences with our ads — the Connected TV, or CTV.​​​​​​

Mobile Advertising 51

Mobile Advertising Advertisements Advertising Allocation 51

Martech Advisor

OCTOBER 24, 2019

Cost Per Thousand or Cost Per Mile (CPM) is defined as the price of reaching one thousand impressions for your ad on a webpage. An accurate calculation of CPM can help you understand which ads are performing well, which ads aren’t, and how you can improve your marketing outcomes. What Is Cost Per Mile or CPM?

Cost Per Thousand 43

Cost Per Thousand CPM Impressions Cost 43

Hubspot

MARCH 9, 2017

television franchise called "The Real Housewives," in which the cast members have become notorious for doling out feigned apologies. Since the report was released, the brand has very publicly campaigned on a platform of inclusion, capped with an ad that aired during the 2017 Super Bowl. 3) Netflix.

Brand Identity 77

Brand Identity Branding Work Management Marketing Management 77

Content Marketing Institute

DECEMBER 31, 2018

31, 2017, I “retired” from marketing and took a sabbatical for 2018 (which, as of this publishing, I’m still happily on). And in exchange for delivering this value, he became a superstar. Did you know that, according to the Bureau of Labor Statistics , the average American still watches three hours of television per day?

Planning 101

Planning Paid Search Agency Advertising Agencies Terms and Conditions 101

Martech Advisor

JANUARY 16, 2020

Also known as above-the-line (ATL) advertising, traditional advertising includes media such as television, radio, print (newspapers, magazines, etc.), Spotify Ran a Witty Billboard Ad Campaign in December 2017 to Highlight the Listening Habits of Spotify Users. Display ads. Social media ads. Over-the-top (OTT) ads.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122