event-management-software 
NuSpark Consulting
MAY 27, 2017
A set of software tools used to achieve a specific goal is referred to as a technology stack, and an effective marketing technology stack is important for the success of demand generation efforts. Most marketing technologies fit within one of the following software categories: Content management. Data management.
markempa
SEPTEMBER 13, 2017
For example, in 2016, IDC research found that only 10% B2B companies surveyed had a customer advocacy program in place. I also wanted to spend more time with my wife, so I left the research world to get in the business world and joined a Bain & Company as a management consultant; from there I started Eloqua.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
KoMarketing Associates
NOVEMBER 12, 2019
Only 14% of B2B marketers said they were being measured simply on the total number of leads or inquiries. This shift towards lead quality has shown up in a bunch of other studies and surveys going back to 2016. Here’s a question for your next B2B or SaaS marketing event: Are email subscribers leads? It all adds up.
Hubspot
DECEMBER 26, 2017
And from where I stand -- as the manager of an inside sales team -- one thing is clear. And if you’re a manager, here’s what you should be teaching to your team. His emails are really personal and hinge around a triggering event. Here’s to all the SDRs and their managers out there. Video prospecting. Active listening.
Hubspot
MARCH 9, 2017
The software-as-a-service (SaaS) industry has experienced exponential growth over the past several years and shows no signs of decline. And by 2020, it’s projected that SaaS deployment will be more than 25 percent greater than traditional software deployment. 3) Lead-to-Customer Rate. Lead-to-customer rate is easy to calculate.
LeadSquared
FEBRUARY 23, 2024
Book a Demo About Recklabs Since 2016, Recklabs has been helping enterprises, unicorns, and businesses completely optimize their cloud costs. Prior to using LeadSquared, they used a combination of tools like HubSpot and spreadsheets to manage and keep track of lead activities, upcoming meetings, follow-ups, and lead nurturing, to name some.
SnapApp
MARCH 2, 2018
While adoption of marketing attribution climbed 26% between 2016 and 2017, eConsultancy reports less than a third of organizations use a defined attribution model across their marketing campaigns. . The first touch, last touch, and any intermediate events are all treated with the same importance. Source ). . . Source ). .
Expert insights. Personalized for you.
164 
Let's personalize your content