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Recklabs Increases their Conversion by 60% with LeadSquared

LeadSquared

Book a Demo About Recklabs Since 2016, Recklabs has been helping enterprises, unicorns, and businesses completely optimize their cloud costs. Prior to using LeadSquared, they used a combination of tools like HubSpot and spreadsheets to manage and keep track of lead activities, upcoming meetings, follow-ups, and lead nurturing, to name some.

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7 B2B Lead Generation Strategies For SaaS Companies

KoMarketing Associates

Only 14% of B2B marketers said they were being measured simply on the total number of leads or inquiries. This shift towards lead quality has shown up in a bunch of other studies and surveys going back to 2016. Here’s a question for your next B2B or SaaS marketing event: Are email subscribers leads? It all adds up.

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5 Skills Every Sales Development Rep Needs to Master in 2018

Hubspot

And from where I stand -- as the manager of an inside sales team -- one thing is clear. And if you’re a manager, here’s what you should be teaching to your team. His emails are really personal and hinge around a triggering event. Here’s to all the SDRs and their managers out there. Video prospecting. Active listening.

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5 Ways AEC Marketing Professionals Can Make an Impact on an Organization’s Bottom Line

Hinge Marketing

Track key metrics…and learn how to share what matters with Management. A few ways to pinpoint your ROI (online and offline) include: A Customer Relationship Management (CRM) system will help connect all your conversion and traffic information from different channels. Contrary to long-held belief, marketing really is a science.

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How to Qualify a Lead: The Battle-Tested B2B Framework

SnapApp

A lead that’s halfway down a competitor’s funnel could be hooked into yours with a tasty piece of “bait”. Content saturation and more educated buyers aren’t the only things making the sales process more difficult to manage. A 2016 study found that the average group size involved in B2B buying decisions is 6.8 , up 25% from 5.4

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300 Women Making An Impact In B2B SaaS

SalesIntel

Visit My LinkedIn Adrienne Harris Chief Client Officer at Portage Sales Expertise: Sales & Customer Success, Business Transformation, and Leadership Development About: As the Chief Client Officer and Managing Partner at Portage Sales, my passion lies in empowering B2B sales teams across North America to shatter their quotas.

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Why customer advocacy should be at the heart of your marketing

markempa

For example, in 2016, IDC research found that only 10% B2B companies surveyed had a customer advocacy program in place. I also wanted to spend more time with my wife, so I left the research world to get in the business world and joined a Bain & Company as a management consultant; from there I started Eloqua.