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10 Best Sales Tools to Boost Your B2B Sales

SalesIntel

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Investing in a random sales tool is a waste of time, money and effort. Investing in a random sales tool is a waste of time, money and effort. What are Sales Tools? Why Use Sales Tools?

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Customer Data Platform Discussion with David Raab

Porch Group Media

Watch this discussion on the Customer Data Platform market, from the V12 Next Best Action thought leadership forum. We’re going to get a broad variety of intel and insight on the Customer Data Platform market with the inventor of the CDP market, David Raab, who’s head of the CDP Institute.

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Marketing attribution systems: a quick look at the options

Customer Experience Matrix

I’ve seen a lot of attribution vendors recently. Bizible also popped up recently although I don’t recall the occasion; possibly something related to their interesting survey on “pipeline marketing” and attribution methods. This question disqualified a few vendors that look only at online interactions.

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Marketing Technology Landscape Supergraphic (2018): Martech 5000 (actually 6,829)

chiefmartech

I’ve kept the nickname of the Martech 5000 — it has a certain ring to it — but this year’s graphic actually charts 6,829 marketing technology solutions from 6,242 unique marketing technology vendors. We used these services to discover new companies and to triangulate our categorization.

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Study: Video Marketing Most Effective When Measured with Advanced Analytics

Vidyard

For the third consecutive year, Demand Metric partnered with Vidyard , the video platform for business, to produce “ The State of Video Marketing Benchmark Study Report ” with the goal of understanding how video performs as a content type. The use of advanced analytics remains at 14 percent, unchanged from previous years.

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Bluffing Your Way Through Dreamforce – Predictive Analytics

Leadspace

If you use Salesforce, your inbox is probably filling up with invitations to all kinds of Dreamforce martech vendors’ parties. But if you can squeeze in some time before lining up for U2, it’s also a good place to learn more about B2B marketing tools, tactics and best practices. Don’t worry. First, the basics.

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Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Why Complete Marketing Automation is the only #Martech you Need. According to EmailMonday, “On average, 49% of companies are currently using marketing automation. ” Marketing automation has a really big team, not to mention a ton of advocates for its use and success. .”