Vidyard

JANUARY 19, 2017

The software company creates assessment software for educators and students. Like at TSTC School of Nursing, where the software helped educators connect with students who needed additional help and remediation, bringing their board exam pass rates from a 77% to a 100% within a year. Well I have.

Storytelling 50

Storytelling Marketing Automation Services Work Management Marketing Management 50

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

Author: Tyler Lessard Marketing technology took a lot of big steps forward in 2015. Predictive analytics, engagement marketing, and account-based marketing all took hold, and companies like Facebook announced that more than 8 billion videos are viewed every day on their social network. Whoa, wait a minute, WHAT?!

Top of Funnel 48

Top of Funnel Video Marketing Personalization B2B Thought Leadership 48

Vidyard

NOVEMBER 11, 2016

At Viewtopia, the Video Marketing Summit held in San Francisco November 9-10, one of the biggest themes to emerge from all of the talks, keynotes and sessions was companies using video more than ever, and bringing more and more of that video production in-house. Video Marketing Campaign of the Year – Lenovo & Traction.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

LeadSquared

MAY 20, 2015

b) You can even create video testimonials during the exam seasons, or for your lead capture landing pages. One great example of video marketing done right is Edureka , a technical skills training company that grew from a start-up to topping the Deloitte Fast 50 Awards for India in 2014. Their business. Source: MarketingSherpa ).

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Webbiquity

MAY 13, 2014

While there’s no questioning these trends, it may be more powerful from an analytical standpoint to step back and ask exactly what “consumerization” means in a business context: what is it precisely about consumer marketing and sales that b2b professionals are seeking to emulate? Low online visibility. Mixed messages.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Lead Scoring Sales Qualified Leads 100

Vidyard

NOVEMBER 1, 2016

Third, it’s powered by back-end analytics that enable continuous optimization of content preferences and recommendations, all geared towards keeping audiences immersed in content for as long as possible. Fast forward to 2016 when businesses are investing in video to fuel engagement with prospects and customers. department required.

Marketing Automation Services 50

Marketing Automation Services Youtube Video Marketing Business 50

Marketing Insider Group

SEPTEMBER 14, 2020

Strategy Analytics ). Approximately 85% of buyers trust testimonials created by other consumers as much as they trust recommendations from personal contacts, which is up from 84% in 2016. According to WPForms, “the number of marketers who say Facebook is “critical” or “important” to their business has increased 83%.”

Stats 265

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 265

Hubspot

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. In addition, a Facebook executive recently predicted that the platform will be all video in less than five years.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Hubspot

SEPTEMBER 1, 2016

And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals. Interactive tools. A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website. Marketing Automation. Email Marketing.

Paid Content 78

Paid Content Planning Paid Search Agency Mobile Advertising 78

LeadSquared

APRIL 14, 2016

It was a Q&A session with Anjali Gupta , the Chief Marketing Officer of Scripbox, the 2nd most influential Financial Services brand on LinkedIn ! Here’s the Q&A from the session: Most Inventive Marketing, Media, and Digital Campaign. What in your opinion is the best use for each platform (Facebook, Twitter)?

FAQ 52

FAQ Webinar Metrics Top of Funnel Work Management 52

Webbiquity

OCTOBER 4, 2016

While there’s no question the concept has legs, it may be more powerful from an analytical standpoint to take a step back and ask exactly what “consumerization” means in a business context: what is it precisely about consumer marketing and sales that B2B professionals are seeking to emulate?

Marketing Automation Services 229

Marketing Automation Services B2B Sales Lead Gen Lead Ranking 229