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10 Best Sales Tools to Boost Your B2B Sales

SalesIntel

What are Sales Tools? Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools. What problems do sales tools fix? What Type of Software do Salespeople Use to Track All Aspects of Customer Interaction? What Is The Most Important Tool in Sales?

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What Generative AI Leaders Know That You (Probably) Don’t

Salesforce Marketing Cloud

What do these leading AI companies know that you don’t? What you need to do now Learn from, and adopt when appropriate, best practices from AI high performers. Whether you’re just starting out with AI or already innovating, this guide is your roadmap to delivering a trusted program blending data, AI and CRM.

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Bluffing Your Way Through Dreamforce – Predictive Analytics

Leadspace

Predictive analytics will come up during Dreamforce. Predictive analytics is rapidly gaining popularity – and curiosity – among B2B lead generation professionals. It’s bound to feature at Dreamforce 2016. Don’t worry. We’re here to help. We’re here to help. There’s no doubt about it.

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Marketing attribution systems: a quick look at the options

Customer Experience Matrix

So, clearly, 2016 will be The Year of Attribution (as Anna Bager and Joe Laszlo of the Internet Advertising Bureau have already suggested). Nearly all the vendors use what I've labeled an "algorithmic" approach, meaning they perform some sort of statistical analysis to estimate the attributed values. Sometimes random is just random.

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What’s All The Buzz About AI at Dreamforce?

Leadspace

With the recent unveiling of Salesforce Einstein , Dreamforce 2016 was always going to be abuzz with talk of Artificial Intelligence. ” Now that’s out of the way, here’s what all of this has to do with the excitement around Salesforce, Dreamforce and AI in the B2B context. .”

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5 Do’s and Don’ts of Employee Advocacy

Adobe Experience Cloud Blog

Author: Bradley Yeater According to the 2016 Edelman Trust Barometer, your employees are more trusted than your brand and represent a huge potential to reach new audiences. What should our employees share? With any marketing campaign, it’s really important to understand what you’re trying to accomplish.

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Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Why Complete Marketing Automation is the only #Martech you Need. If you are using marketing automation, but still trying to figure out what it all means, this post is also for you. What is a Complete Marketing Suite? So, to answer, a Complete Marketing Suite is a marketing platform that includes or is integrated with CRM.