SocialPilot

FEBRUARY 9, 2024

Janet is all about promoting thought leadership and will encourage you to take rewarding actions. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Why should you follow her? Why should you follow her?

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Content is everywhere these days. HubSpot’s Marketing Blog.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Heinz Marketing

MARCH 11, 2019

Late in 2015 we started Sales Pipeline Radio , live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We are featuring every week some of the best and brightest minds in B2B sales and marketing. We’re upset.

Top of Funnel 64

Top of Funnel Account Based Marketing Paid Search Agency Demand Generation Agencies 64

Vidyard

JANUARY 14, 2015

“This latest round of funding combined with the momentum we’ve seen in the past year – including more than tripling our revenue and employee base – further validates that video marketing has become a critical function within both B2C and B2B organizations.”

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

This latest round of funding combined with the momentum we’ve seen in the past year – including more than tripling our revenue and employee base – further validates that video marketing has become a critical function within both B2C and B2B organizations.”

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Atomic Reach

JANUARY 3, 2019

and a Design Leadership Forum Member for Invision. Named as one of marketing’s “Ten Biggest Thought Leaders,” by CMO. Over the past 20+ years, Erika Heald has helped multiple B2B and B2C companies hone their content marketing approach. He is currently a UI/UX Director for Nimble Collective Inc.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Marketing 261

AUGUST 22, 2018

It requires strong leadership at the top and a commitment to fully flesh out the more delicate details of your company’s identity. Marketers should be thoughtful in how they identify these stories and integrate them into their brand messaging.

Brand Identity 59

Brand Identity Branding Work Management Storytelling 59

Sword and the Script | B2B

DECEMBER 26, 2023

The thoughtfulness and passion in these predictions are an inspiration. Startups that kept PR in place in ‘23 will ‘come out of nowhere’ in ‘24 “PR investment by tech startups will bounce back in 2024, especially in the second half. There’s no point in building a reputation if the startup is facing an existential threat.

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

SalesChoice

APRIL 3, 2017

The time for thoughtful leadership, policy and governance to ensure future generations secure productive lives, is now. Their number increased nearly 6x, from roughly 70 in 2011 to nearly 400 in 2015 and is predicted to grow to over 1000 startups in AI funded by 2017.[iii]. Image Source: [link]. iii] AI Funding Trends.

Marketing AI 20

Marketing AI B2B Thought Leadership Startups Internet Marketing 20

Heinz Marketing

DECEMBER 11, 2017

Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. By Matt Heinz, President of Heinz Marketing.

Top of Funnel 51

Top of Funnel B2B Thought Leadership Lead Ranking Demand Generation Agencies 51

Heinz Marketing

NOVEMBER 20, 2017

Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. By Matt Heinz, President of Heinz Marketing.

Top of Funnel 52

Top of Funnel Work Management B2B Thought Leadership Advertising Agencies 52

Heinz Marketing

SEPTEMBER 3, 2018

Late in 2015 we started a podcast called Sales Pipeline Radio , which runs live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. By Matt Heinz, President of Heinz Marketing. Marilyn: I know, it’s fascinating.

Top of Funnel 51

Top of Funnel B2B Thought Leadership Work Management B2B Sales 51

Directive Agency

MARCH 7, 2019

As a pioneer in digital marketing, Handley is the Wall Street Journal best-selling author of Everybody Writes , is a key Linkedin influencer and one of the most influential thought leaders in the marketing world. Nadya Khoja. Olivia Ross. Olivia Ross is the Director of CRO and member of the executive team here at Directive. Maria Pergolino.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. She offers the lessons learned along the way to help B2B brands create influencer marketing programs: Set a clear goal. Choose the right influencers to meet that goal.

Enterprise Management 104

Enterprise Management Work Management Marketing Management Software 104

Marketing Insider Group

JUNE 8, 2015

And while there is a long list of blogs and media sites I browse , a bunch of great B2B Marketing blog sites , and many, many more sites I could mention, this is my go-to list of top content marketing blogs I read every day. My own B2B Marketing Insider ? If you only pick two sites, these are the two to read and share.

Content Marketing 100

Content Marketing Paid Search Agency Planning Emarketing 100

LeanData

DECEMBER 1, 2015

Brinker’s compilation of 1,876 vendors across 43 categories in his 2015 Marketing Technology Landscape Supergraphic is an eye-catching representation of the expanding universe of MarTech companies. Julie Schwartz , of the influential B2B research firm ITSMA , agreed with that sentiment – especially in the enterprise sales world. “I

Multi-Touch Attribution 56

Multi-Touch Attribution B2B Thought Leadership Budget Programs Sales Cycle 56

LeanData

DECEMBER 1, 2015

Brinker’s compilation of 1,876 vendors across 43 categories in his 2015 Marketing Technology Landscape Supergraphic is an eye-catching representation of the expanding universe of MarTech companies. Julie Schwartz , of the influential B2B research firm ITSMA , agreed with that sentiment – especially in the enterprise sales world. “I

Multi-Touch Attribution 40

Multi-Touch Attribution B2B Thought Leadership Budget Programs Sales Cycle 40

LeanData

DECEMBER 1, 2015

Brinker’s compilation of 1,876 vendors across 43 categories in his 2015 Marketing Technology Landscape Supergraphic is an eye-catching representation of the expanding universe of MarTech companies. Julie Schwartz , of the influential B2B research firm ITSMA , agreed with that sentiment – especially in the enterprise sales world. “I

Multi-Touch Attribution 40

Multi-Touch Attribution B2B Thought Leadership Budget Programs Sales Cycle 40

LeanData

DECEMBER 1, 2015

Brinker’s compilation of 1,876 vendors across 43 categories in his 2015 Marketing Technology Landscape Supergraphic is an eye-catching representation of the expanding universe of MarTech companies. Julie Schwartz , of the influential B2B research firm ITSMA , agreed with that sentiment – especially in the enterprise sales world. “I

Multi-Touch Attribution 40

Multi-Touch Attribution B2B Thought Leadership Budget Programs Sales Cycle 40

Heinz Marketing

FEBRUARY 5, 2018

Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. By Matt Heinz, President of Heinz Marketing.

Sales Management 55

Sales Management Top of Funnel Enterprise Management Work Management 55

nDash

NOVEMBER 10, 2020

Cyber attacks became a pillar in mainstream media following data breaches at companies like Target (2013), Home Depot (2014), and Anthem (2015). However, their immediate thought isn’t to invest millions in a solution to solve the problem—it’s to manage their own fear. IT Leadership. The only thing that’s changed since then?

Work Management 52

Work Management Enterprise Management Marketing Management Content Marketing 52

Marketing Insider Group

JULY 1, 2020

It also provides your company with a platform to activate employees , to publish thought leadership , and to tell more human brand stories that also attract better talent and keeps your employees motivated. Thought leadership. Biographies of Cisco’s leadership team. More leads. Higher conversion rates.

Marketing Budget 361

Marketing Budget Paid Content ROI Marketing & Strategy 361

Webbiquity

JANUARY 5, 2016

The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now. Here are his insights for content marketers.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Outbrain

JULY 10, 2018

Launching a startup is no simple endeavor, and growing a business is oodles more challenging. That hasn’t stopped millions of entrepreneurs from pursuing their dreams and succeeding with the most popular industries for startups in 2018 focused on cryptocurrencies, cannabis, alternative travel, and virtual reality. Currencycloud.

Startups 44

Startups Enterprise Management Work Management Marketing Management 44

Contently

MARCH 2, 2020

Naming your audience in a headline is an easy way to send a clear ‘relatability signal,” and even the most niche B2B companies can get in on the fun. The company was losing the engineer recruiting war to Silicon Valley tech startups when it launched “What’s the Matter With Owen?”

Storytelling 213

Storytelling B2B Thought Leadership Paid Search Agency Thought Leadership 213

LeadSquared

APRIL 14, 2016

How to increase engagement on social media organically for a B2B SaaS company? To drive engagement for a B2B SaaS company, you could conduct polls or ask for feedback on something or share some data from a particular article. In the case of B2B, a blog post around ‘digital marketing’ might interest Marketing Professionals.

FAQ 52

FAQ Webinar Metrics Top of Funnel Work Management 52

Golden Spiral

NOVEMBER 20, 2020

She helps create content for both our agency and our clients and maintains dozens of relationships with influencers and journalists who report on B2B tech issues, topics, and companies. The Top Research Organizations for Your B2B Product Strategy. A clear, bold assertion is the cornerstone of leadership. Taylor Underwood.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62