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5 Strategies for Success with Real Time Marketing

Oktopost

Staying relative has always been a challenge for marketers. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. What is Real-Time Marketing?

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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. Having S.M.A.R.T

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The Future of Digital Marketing is Already Here

Adobe Experience Cloud Blog

Author: Mike Stocker Today, the needs of all marketers are converging, creating a common set of goals. As marketers, we now strive to: Build deep, enduring relationships with our customers at an individual, personalized level. This movie predicted that, 50 years from now , personalized, 1:1 marketing would be the status quo.

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Lead Management: 4 principles to follow

markempa

Tweet I’m at MarketingSherpa Lead Gen Summit 2013 in San Francisco on day one, live blogging the Lead Management Workshop that features a dive into larger topics including lead capture, lead qualification and lead nurture. Brandon says this is a place where marketers are not focused enough. Or, you shouldn’t be marketing to them.”.

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Local SEO: Optimizing Your Rankings for Google Local Search

seo.co

Or local businesses that haven’t yet dabbled in online marketing? Some seek to tackle the whole world as their market; others start small by targeting their local region. Local SEO has caught the attention of search marketers everywhere. On the other hand, local markets have yet to see that level of saturation.

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Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples)

SnapApp

Savvy marketers use demand gen to skip the growing pains. . Many marketers get overwhelmed, and end up deferring to an unstructured spray-and-pray approach. . . Marketing teams have gotten more complicated in recent years. With new technologies hitting the market, new roles are emerging. But where do you start? .

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Online Marketing: The Definitive Guide to Marketing Your Business Online

seo.co

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist. Structural On-site SEO. Conclusion.