Rev

SEPTEMBER 2, 2019

With this big 90s boom, servers needed to be created just for ads – DoubleClick, who is still around today, was the first in the field as a supplier. Display Ads & DoubleClick. Google knew what they were doing as the years progressed, and eventually bought DoubleClick in 2007 for $3.1

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

Contently

OCTOBER 6, 2016

When Jeff Bezos bought The Washington Post in 2013 for $250 million, people were shocked. Rather than eschewing ad tech, it’s attempting to build better ad tech, which it plans to sell to other publishers and clients. Towards a SaaS model. ’ Then they’ll put an update in their pipeline and there will be a back and forth.

Paid Search Agency 148

Paid Search Agency Ads Advertising Agencies Mobile Advertising 148

readwrite

SEPTEMBER 29, 2014

Atlas, the ad-serving platform Facebook purchased from Microsoft in 2013, will apply Facebook user data to sell ads on websites outside the social network. This is an initial shot across Google’s DoubleClick ad network, with Facebook supplanting HTTP cookies—which track Internet users from site to site—with real human information.

Spyware 40

Spyware Facebook Doubleclick Google 40

Online Marketing Institute

NOVEMBER 16, 2012

Sponsored by Doubleclick. 2013: The Year of Social Merchandising. February 18-21, 2013. March 25-28, 2013. June 12-14, 2013. Register now! Email a friend. Contact Sundeep. Contact Editors. Subscribe. -->. COMMENTS Commenting policy. comments powered by Disqus. ABOUT THE AUTHOR. Subscribe today! UPCOMING EVENTS.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Content Standard

MAY 22, 2016

In January 2013, Morgan Stanley analyst Benjamin Swinburne and team published a report that showed broadcast TV’s audience had collapsed by 50 percent since 2002. That dip was in addition to six fewer minutes between 2012 and 2013. According to Google’s DoubleClick network, today’s average ad CTR is 0.1

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Content Standard

MAY 22, 2016

In January 2013, Morgan Stanley analyst Benjamin Swinburne and team published a report that showed broadcast TV’s audience had collapsed by 50 percent since 2002. That dip was in addition to six fewer minutes between 2012 and 2013. According to Google’s DoubleClick network, today’s average ad CTR is 0.1

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42