How Marketers are Making the Most of Account-Based Marketing [Interview]
KoMarketing Associates
FEBRUARY 1, 2018
Marketers continue to show an interest in account-based marketing (ABM), but research has indicated that they still face obstacles in achieving their key objectives with this tactic. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. What can be done to change this?
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