Engagio

OCTOBER 13, 2020

And that was before Covid hit and we experienced an unprecedented shift to digital in all aspects of our lives. Yet despite all this change, the way most marketers (and their tools) operate hasn’t evolved nearly enough to keep up. As a result, the B2B marketing that you know today is heading towards a shipwreck in 2021 and beyond.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

NetLine

JANUARY 23, 2020

Strategy is the name of the game — especially for SAP North America’s Director of Digital Marketing. As a digital leader for one of the country’s largest companies, Nick Robinson has a lot on his plate. Read on as we pick Nick’s brain and explore what’s working and what’s next for B2B marketing.

Enterprise Management 10

Enterprise Management Top of Funnel Lead Ranking Work Management 10