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How Marketers are Making the Most of Account-Based Marketing [Interview]

KoMarketing Associates

A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. ABOUT KENT RAGEN.

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The Rise of the Marketing Technologist Part 2: Who Owns The Marketing Technology Stack?

ANNUITAS

In their recent white paper called The Marketing Technologist – A New Role For The Modern B2B Marketing Organization marketing technology personalization platform Demandbase makes a good case as to why the marketing technology stack needs to be owned by marketers. Marketing technology clearly needs to be managed by marketers.

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Expanding the New Frontier of Account Based Marketing

Funnelholic

Demandbase is an account-based marketing and web personalization tool that makes it possible for businesses to deliver personalized ads across the web. Before Terminus, Sangram headed up Marketing at Pardot, which was acquired by Salesforce in 2013. LeanData, Inc.

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Your Expo Hall Game Plan: Make the Most of Marketo’s Marketing Nation Summit 2014

Adobe Experience Cloud Blog

If you loved the Marketo Marketing Nation Summit 2013, expect even more of your visit this year. Customer Engagement Zone – Sponsors Influitive, Gainsight, Demandbase, Vidyard, Certain, and ReadyTalk are joining forces to create a dynamic engagement zone. You don’t need to commit to covering all of your research goals in one trip.

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Which 2024 Content House Member Are You Most Like?

Engagio

Linkedin Sales Navigator + Demandbase C. Now, at Demandbase, I am a former SDR turned AE who’s obsessed with creative prospecting and passionate about personal development. A little about Riley: “In 2013 I stepped into B2B sales, building my book of business by cold calling. appeared first on Demandbase. My brain D.

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Marketer Showcase: Nick Robinson of SAP North America

NetLine

For example, we pioneered a program back in 2013 called Autism at Work. The team at Demandbase. Helps SAP attract the best talent in the world by aligning ourselves to the most pressing causes in the world. We are the leading figure in the conversation about diversity and inclusion. Who are your greatest marketing influences?

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The Future of B2B is Changing. Are You Ready?

Engagio

– Forrester Consulting, The Rise Of Marketing Orchestration, October 2013. This is exactly why I founded Engagio and later decided to merge forces with Demandbase. That’s why I couldn’t be more excited by what we’re building at Demandbase to address a NEW dynamic between marketing and sales. Will you adapt? Are You Ready?