Remove all-in-one
article thumbnail

Three Things Twitter’s Marketing Team Needs to Do

Webbiquity

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. But to get the platform back on a growth path, Twitter needs to keep key user segments energized. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones.

article thumbnail

Lots of Vendors Can Help You Find Leads on the Web

Customer Experience Matrix

Some of the more important ones include: • Specific data sources, scanning techniques, and analytical methods. Evaluating these in the abstract is interesting, but what works well for one purpose in one industry might work poorly for something else. I’ve grouped them based on how much information I have available.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze. Here’s how I see things. The Mintigo results confirm this.

article thumbnail

8 Insightful Marketing Predictions for 2013 and Beyond

Hubspot

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. Don't have one handy? So what’s on tap for next year? Over the years, effective search engine optimization (SEO) was all about knowing the tricks of the trade. That's cool.

article thumbnail

Marketo Data Tells Us: Which Type of Emails Have the Highest Conversion Rates?

Adobe Experience Cloud Blog

You: Umm…it’s better than our last one. His vision was to gather data across all Marketo customers and provide marketers with fact-based insights and data-driven best practices to help them succeed in an ever-changing digital world. Nurture Emails: This is a series of targeted emails based on personas (e.g.

article thumbnail

How to Use Wistia: A Step-by-Step Guide

Hubspot

In this post, we're going to review the business value of video and walk you through a step-by-step guide for using Wistia -- a video hosting platform -- to create video content for all of your marketing and business needs. And perhaps best of all, one video can speak to thousands of customers. Why Video Content.

article thumbnail

5 Pointless Marketing Metrics You Can Stop Tracking Today

Hubspot

If you want to get a full run-down on the metrics you should (and shouldn''t be tracking, tune into our webinar on March 11 called Smart Reporting: How to Stop Wasting Time and Make Better Marketing Decisions. This metric will allow you to see not just how many people are opening and clicking on your email. Yep, that''s better.