User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users
Hubspot
JANUARY 4, 2021
Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the "optimization" part of SEO). As a result, 34% of desktop users don't even click on a webpage, since their questions are answered by a featured snippet on the search results page. Search Engine Engagement Metrics. Mobile Optimization.
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