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The Rise of the Marketing Technologist Part 2: Who Owns The Marketing Technology Stack?

ANNUITAS

In their recent white paper called The Marketing Technologist – A New Role For The Modern B2B Marketing Organization marketing technology personalization platform Demandbase makes a good case as to why the marketing technology stack needs to be owned by marketers. So what is the answer? Marketing technology is a strategic concern.

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Google Alerts: how it works and why it doesn’t

Contify

It is one of the most popular services for tracking the Internet. Most professionals use or have used it at some point. However, it falls short of meeting the expectations of many professionals. This understanding will help us to set our expectations right and to take corrective measures where Google Alerts falls short.

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Google Alerts: how it works and why it doesn’t

Contify

It is one of the most popular services for tracking the Internet. Most professionals use or have used it at some point. However, it falls short of meeting the expectations of many professionals. This understanding will help us to set our expectations right and to take corrective measures where Google Alerts falls short.

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42 Best Sales Prospecting Tools for Sales Teams in 2023

BenchmarkONE

And today, we will share some of the best sales prospecting tools and how they can help you ace your sales game! Sales prospecting is the practice of gathering further information about potential leads who have expressed interest in your company’s product or service. What is Sales Prospecting?

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Hire an Industrial Writer: 10 Experts for Any Content Marketing Budget

nDash

Patti Podnar – Aligning your goals with your customers’ pain points. “I’m My ghostwritten work has appeared in numerous publications, including Entrepreneur, MarTech, MarketingLand, CMS Wire, IoT For All, and Brand Quarterly. If you’re not sure what you want your content to accomplish, I help with that, too.

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How to Start a Blog: A Step-by-Step Guide [+ Free Blog Post Templates]

Hubspot

Without a blog, your SEO can tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads. Bloggers then share their blog posts with other internet users. MakeMyPersona.com [Free Tool].

Template 101
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The story of AI-enabled DAM: From point solution to enterprise enabler

ClickZ

30-second summary: Companies are accelerating their creation of images and video to deliver memorable digital experiences, but they must also manage the assets and associated workflows to ensure brand consistency and visual quality. Visual storytelling is a proven marketing tool for customer engagement.