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Remove 2013 Remove Advertising Funnels Remove Personalization Remove Presentation
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CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Customer Experience Matrix

Has anyone asked you recently about the past, present, and future of Customer Data Platforms? It’s eleven years since the term “customer data platform” appeared in 2013. What stages has it gone through over that time? What was new about CDP was that it was packaged software that was building a customer database.

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Expanding the New Frontier of Account Based Marketing

Funnelholic

For years we’ve struggled to cast a wide net to as many people as possible to pour leads into the top of the funnel. Now – it’s time to flip that funnel on its head. The second stage of the flipped funnel is “expansion,” which is what I want to focus on in this blog post.

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How to Use Wistia: A Step-by-Step Guide

Hubspot

When it comes to the use cases for video, the possibilities are endless across your organization: Sales teams can close deals with personalized video voicemails , support teams can walk customers through frequently asked questions with engaging tutorials, and HR teams can onboard new teammates with ease. But that's just the beginning.

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4 Failing Marketing Relationships You Need to Fix ASAP

Hubspot

Well it’s the new year, and not that we’re trying to be your new life coach or anything, but we don’t want to see you go through 2013 like this. If you look at one of our HTML cheat sheet blog posts , you can easily learn what the most common HTML tags mean. leave it like it is. on marketing spend! Slimming down on marketing spend.

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Marketing Automation: It’s Time You Got On Board

PureB2B

This is generally achieved through the use of personalized, behavior-based communications that make interactions far more timely and relevant. This is generally achieved through the use of personalized, behavior-based communications that make interactions far more timely and relevant. Enhanced targeting and personalization.

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How the most successful B2B startups came up with their original idea

Lenny's Newsletter

If you’re not a subscriber, here’s what you missed this month: How today’s top consumer brands measure marketing’s impact How Shopify builds product What is good free-to-paid conversion Subscribe to get access to these posts, and every post. I’m excited to hear what you think and evolve this work further.

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Marketing Automation: It’s Time You Got On Board

PureB2B

This is generally achieved through the use of personalized, behavior-based communications that make interactions far more timely and relevant. This is generally achieved through the use of personalized, behavior-based communications that make interactions far more timely and relevant. Enhanced targeting and personalization.