Remove 2012 Remove CMO Remove Inbound Marketing Remove Thought Leadership
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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Janet is all about promoting thought leadership and will encourage you to take rewarding actions. She mostly posts about brand building, campaign strategies, and humane marketing for creating a solid brand identity. ” She is the premier Facebook marketing expert and has been since 2007. Why should you follow her?

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28 Tweetable Moments from Sirius Decisions Summit #SDS12

Marketing Insider Group

Last week I attended the 2012 Sirius Decisions Summit for the first time. The event gathered together more than 1,000 sales and marketing professionals from companies of every shape, size and location. RT @ HeinzMarketing : attention is marketings currency. e6e6e6 ;'> May 22, 2012 4:53 pm via TweetChat Reply Retweet Favorite.

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How to Master Non-Awkward, Effective In-Person Networking

Hubspot

According to Performics' 2012 Life on Demand Survey , 40% of people feel more comfortable engaging with people online than in person. For instance, let's say you're the CMO of a successful lawn-mowing business. I once helped organize a marketing and technology event with many sponsors, including a law firm.

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Understanding the New Roles in Marketing

Hubspot

Could David Bowie's 70s hit be a marketer's theme song, or what? On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. "Ch-ch-ch-ch-changes."

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Why B2B Marketers Might Want to Cozy Up to LinkedIn Ads

Hubspot

In Q2 2012, Google racked up a 42% year-over-year increase in paid clicks. As your inbound marketing initiatives gain traction and the percentage of new business you get from organic search results increases, doubling down by placing costly PPC ads alongside your free organic links makes less and less sense. Maybe more.

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How to Master Non-Awkward, Effective In-Person Networking

Hubspot

According to Performics'' 2012 Life on Demand Survey , 40% of people feel more comfortable engaging with people online than in person. Let''s say you''re the CMO of a successful lawn-mowing business. I once helped organize a marketing and technology event with many sponsors, including a law firm.

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PowerViews with Jeff Ernst: Marketing & Sales Must Work Together

ViewPoint

In this second episode of PowerViews, I have the pleasure of talking with Jeff Ernst who provides advisory services to CMO and marketing leadership professionals as Principal Analyst at Forrester Research. Jeff joined Forrester after spending 20 years in sales and marketing.