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Why Do Mobile Banner Ads Stink So Much?

Hubspot

We''ve all seen a barrage of under-pixelated, tiny banner ads -- there''s nothing useful or valuable about that. With the revenue that mobile advertisers lost to accidental clicks in 2012, you could buy 1,825 Lamborghinis. When it comes to mobile advertising, less is more. As an industry, we’re doing it wrong. Tweet this stat!

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What is Negative SEO?

SmartBug Media

In the past, negative SEO may have been as simple as hijacking your site with questionable banner ads. The online community of webmasters and marketers were shocked and concerned by Google Webmaster’s admission to the existence of Negative SEO back in 2012. Obviously, Google wants everyone to play by the rules.

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Content Marketing: Justifying the Costs and Benefits to the C-Suite

SmartBug Media

How often do you (or your executives) actually click on display ads for real purposes? Back in 2012, Hubspot noted that “the average banner ad has a 0.1% clickthrough rate (CTR), and the standard 468x60 banner has a 0.04% CTR.”. Today, display ads have moved up slightly to 0.35

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Why Digital Media is Killing TV Advertising

Hubspot

Traditional TV viewing has dropped dramatically since 2012 , particularly among 18-24 year olds. Video ads are online now, too. Internet initially just used banner ads, which, while annoying, were effective -- but only in the short-term. Image Source. Eventually, digital advertisers had to figure something else out.

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Marketing Trivia: How Much Random Knowledge Do You Have?

Hubspot

By day I work in HubSpot''s marketing department, but by night, I''m a huge trivia fan. 3) How much money (in billions) was spent on product placement in 2012? 14) You’re more likely to summit this mountain than click a banner ad. Are you trying to win that elusive $50 gift card to your local watering hole?

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). 76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). Twitter Facts.

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The Ultimate Guide to Advertising in 2018

Hubspot

Do you think of banner ads on your favorite website? This old Ford ad exemplifies this perfectly. Banner ads are also introduced. 2012 : Online videos reach 169.3 But instead of a text-based ad, consumers see a more visual advertisement. When you hear the word “advertising,” what comes to mind?