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2011 B2B Marketing Trends

Webbiquity

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. This may be just a statistical hiccup or it may be due to the continuing economic slump. Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp. Share this on Technorati. Tweet This!

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6 Reasons Why Your Mobile Campaign is Failing

SnapApp

Text messages are intrusive, and mobile users are already tired of telemarketing. Mobile marketing gives you real-time metrics regarding how many messages you send, how many get received, how many convert to web visits or immediate phone calls, and a host of other statistics to help you fine-tune your approach.

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PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process

ViewPoint

Carlos has been named three years in a row—from 2009 to 2011—to the Sales Lead Management Association’s 50 Most Influential People in Sales Lead Management. The sales statistics that I have seen show something that’s pretty similar to the B2B marketing space.”. 2012 Trending: Marketing Is Ahead of Sales in Understanding Buyer 2.0.

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Report: Blogs Are An Important Part Of The Marketing Mix

Marketing Insider Group

Your statistics back up my thinking! Augmented Reality For B2B Marketing in 2011?" as a PR associate, I know the importance of creating “persons&# behind a business — and blogging is one of the best ways to create personality within a business’s marketing mix. Click here to cancel reply.

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3 Tips to Stop Leads from Falling Through the Cracks

Adobe Experience Cloud Blog

The industry wide statistic of 70% of leads never receiving effective sales follow-up is astounding. Direct marketing, (such as email, e-newsletters and telemarketing) is ideal for outbound efforts. by Maria Pergolino It’s one thing to generate leads. It’s another to close them. Communicate with leads in time.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. 25 Social Media Facts and Statistics. 8 Facebook Facts and Statistics. e-Strategy Trends ).

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5 Steps to achieve Lead Generation ROI

Marketing Insider Group

There are plenty of statistical modeling tools that can help you determine which mix of tactics, topics, and partners will deliver a predictable result. “There are plenty of statistical modeling tools that can help you determine which mix of tactics, topics, and partners will deliver a predictable result.&#