2011 Lead Generation RSS Segmentation 
The Effective Marketer
JANUARY 13, 2011
If you have just started your 2011 campaigns after battling the budget process, I bet you can definitely see some relation to your own company. Work your way through the list above and start playing with content personalization, even if only for a small segment of your database. It will likely pay off handsomely. United States License.
The Effective Marketer
MARCH 10, 2011
Market Segmentation And here is worth pausing for a moment. This entry was posted on Thursday, March 10th, 2011 at 10:54 am and is filed under Marketing Automation , Marketing Management. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.
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The Effective Marketer
DECEMBER 8, 2010
Interesting also that according to their research the segmentation of email campaigns based on behavior (which is a big part of a Marketing Automation program) is also less effective than the sending of emails based on triggers. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.
The Effective Marketer
FEBRUARY 15, 2010
Analyze the results you get by segment (geography, products purchased, industry targeted, job titles, etc.) and start fine tuning the message, email design, subject line, date and time sent, and other relevant variables to each segment and you will start creating your own baseline. Like Be the first to like this post.
Adobe Experience Cloud Blog
MARCH 4, 2011
Jumping faster on qualified leads equals higher conversion rates. Increase segmentation options. Automated software allows for easier segmentation of messages to different audiences within your list. Track and optimize. Ease Email Marketing Headaches was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
Online Marketing Institute
DECEMBER 20, 2010
MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 Jeff Ogden is president of Find New Customers “Lead Generation Made Simple.”
Adobe Experience Cloud Blog
MARCH 28, 2011
However, if you are a B2B company dedicated to quality lead generation, a one-page hit won’t do you much good. Make sure to compare bounce rates from different campaigns so different marketing segments can learn from one another. This information can and should be tested to see if it holds true across other visitor segments.
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