2011 Lead Generation Public Relations Segmentation 
The Effective Marketer
JANUARY 13, 2011
If you have just started your 2011 campaigns after battling the budget process, I bet you can definitely see some relation to your own company. Work your way through the list above and start playing with content personalization, even if only for a small segment of your database. It will likely pay off handsomely.
The Effective Marketer
MARCH 10, 2011
Market Segmentation And here is worth pausing for a moment. This entry was posted on Thursday, March 10th, 2011 at 10:54 am and is filed under Marketing Automation , Marketing Management. One Response to How Everybody Wins with HubSpot’s Funding The Fearless Competitor, Jeff Ogden says: March 23, 2011 at 10:10 am Great post.
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The Effective Marketer
DECEMBER 8, 2010
Interesting also that according to their research the segmentation of email campaigns based on behavior (which is a big part of a Marketing Automation program) is also less effective than the sending of emails based on triggers. As always, you have to take all of this with a grain of salt. United States License. United States License.
The Effective Marketer
FEBRUARY 15, 2010
Analyze the results you get by segment (geography, products purchased, industry targeted, job titles, etc.) and start fine tuning the message, email design, subject line, date and time sent, and other relevant variables to each segment and you will start creating your own baseline. United States License. United States License.
Adobe Experience Cloud Blog
JANUARY 19, 2012
by Maria Pergolino Have you ever stopped to think which segment of marketers hold the bag on marketing effectiveness when it comes to social media? For those B2B marketers trying to find their footing on the social landscape, there a number of sign posts showing why B2Bs should be turning to social for lead generation success.
Online Marketing Institute
DECEMBER 20, 2010
If you are looking to improve b2b lead generation in 2011, you might find some good ideas you can use here. In addition, yours truly, the B2b lead generation expert, the Fearless Competitor, appeared live on HubspotTV on Nov. Jeff Ogden is president of Find New Customers “Lead Generation Made Simple.”
The ROI Guy
OCTOBER 11, 2010
According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels.
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