MLT Creative

SEPTEMBER 22, 2011

If there was an underlying theme to the 2011 HubSpot User Group Summit (#HUGS2011), it was MoFu. As the name suggests, it refers to the area in your inbound marketing funnel (ahem, the middle) where all of your leads congregate before becoming your customers, your competitor’s customers, or otherwise becoming unqualified.

Top of Funnel 40

Top of Funnel Marketing Funnels Inbound Marketing Advertising Agencies 40

Marketing Insider Group

NOVEMBER 18, 2010

So here is my list of B2B Marketing Insider predictions for 2011. Too many marketers and business executives still question the value of social media (mostly in private). Inbound marketing spend will grab more share of the marketing budget but will stay far from a majority in most B2B companies.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

MLT Creative

NOVEMBER 16, 2010

If you only fit into one of those categories, and you’re reading this post, chances are you may have come across MarketingSherpa’s 2011 B2B Market ing Benchmark Report. This report covers just about everything under the sun in terms of what marketers are doing, how they’re doing it and how it’s working for them.

Social Media 40

Social Media Allocation ROI B to B 40

MLT Creative

DECEMBER 9, 2010

There were many articles from this time last year full of insightful predictions for 2010, and a few recent ones for 2011. Why not ask B2B marketing experts I trust to answer my question via tweet? I recognized a few of the authors as people I’ve met and become familiar with via Twitter. Then I had another idea.

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

Adobe Experience Cloud Blog

MARCH 3, 2011

Online marketing (such as search engine optimization and Pay Per Click) works best for inbound marketing. Direct marketing, (such as email, e-newsletters and telemarketing) is ideal for outbound efforts. Communicate with leads in time. Too many companies lose business because of lack of timely follow up on leads.

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Buying Cycle 48

Biznology

SEPTEMBER 10, 2013

I have been writing for Biznology every Tuesday since January 18th, 2011, so there are quite a few posts that may well be useful for you now that you never had an opportunity to read before — before you knew about Biznology or me. Any more and we maybe get only a tweet or a Facebook Like.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

markempa

SEPTEMBER 23, 2012

While we would all like our ideal customers to opt in to our lists through continuous, consistent inbound marketing , sometimes we’re going to miss a few. Sometimes there isn’t the executive buy-in, and the budget that comes with it, to carry out the kind of inbound marketing campaigns that attract every prospect to opt in.

Buy 120

Buy Ideal Customer Profiles Lead Scoring Lead Ranking 120