The Customer

OCTOBER 22, 2021

In 2011 a French start-up developed technology designed to collect geolocation data on smartphones and transfer the data onto a mobile marketing platform to support retailers’ “drive to store” strategy and help them assess the impact of marketing investments for in-shop visits. This article originally appeared in CWT.

Privacy 94

Privacy Business Paid Search Agency Digital Transformation 94

ClickZ

JANUARY 13, 2020

30-second summary: Convertr is an API-first data routing and optimization platform, which was launched in 2011 by entrepreneur Emma Bowkett. I have noticed a trend that business-to-business (B2B) and business-to-customer (B2C) is somewhat merging in terms of how marketers start to think about attracting the right type of lead.

Privacy 61

Privacy Work Management Privacy Policies Marketing Management 61

ANNUITAS

AUGUST 30, 2011

Grand Rapids, MI – August 30, 2011 – The Annuitas Group, an expert provider of lead management process services, today announced that it has formalized an alliance with Harte-Hanks, Inc. The Annuitas Group and Harte-Hanks Announce Strategic Alliance. Harte-Hanks, Inc.

Demand Generation Agencies 100

Demand Generation Agencies Marketing Management Demand Generation Marketing Automation Services 100

MLT Creative

FEBRUARY 6, 2012

The marketing buzz surrounding the Super Bowl holds several lessons for business-to-business marketers. The business-to-business sales cycle is shortening in concert with shrinking deal sizes, according to a MarketingSherpa study. HeinzMarketing.com. B2B deal cycles shorten as deal sizes shrink. MarketingSherpa.

Tactics 40

Tactics B2B Marketing B2B Paid Search Agency 40

MLT Creative

JANUARY 20, 2012

WEEK OF JANUARY 16-20, 2011 This week in B2B marketing the B2B blogosphere is buzzing about mirroring leadership, mastering new innovation, and building relationships via new means. Properly segregating the workforce is one way to ensure that maximum SEO efficiency. Stay aware. It's 10 pm. Do you know where your B2B twitter message is?

B2B Marketing 40

B2B Marketing B2B B2B Thought Leadership BtoB 40

accelerate agency

OCTOBER 14, 2021

Image Source Types of SaaS companies: B2B & B2C Software providers offer different types of SaaS , from business to business ( B2B SaaS ) to business to consumer (B2C Saas) solutions. Why do businesses use SaaS B2B SaaS products are particularly beneficial insofar as they can drive rapid growth and improve sales potential.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

Software providers offer different types of SaaS , from business to business ( B2B SaaS ) to business to consumer (B2C Saas) solutions. . Efficiency/process improvement. The aim here is to set up a repeatable sales process, one that is efficient and presents opportunities for scaling. . Image Source.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52