B2B BloggingTrends in 2011

Ambal's Amusings

Business-to-Business (B2B) marketers are finding that publishing valuable and relevant content on their blogs and websites is a sure shot way to gather more leads. What do you see as key trends in B2B Blogging for 2011?

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What the slow death of B2B publishing means for marketers

Chris Koch

This cartoon making the rounds online captures the frustration journalists have with their online plight--and reveals the opportunity B2B marketers have to fill the content gap. Marketers always struggle with what to do next. The business model is broken.

Dreamforce 2011: Salesforce.com Talks Platforms #DF11

Modern Marketing

by Jesse Noyes | Tweet this This is the moment most of the people that flock to Dreamforce each year can’t wait for: salesforce.com’s CEO and Chairman Marc Benioff ‘s keynote addresses. Today was to be all about platforms.

The Big SaaS Trends of 2011

Modern Marketing

by Egan Cheung | Tweet this This week, Joe Payne wrote a blog post titled A Very Cloudy Year: How the Cloud Drove Apps, Mobile and Social , discussing the positive effect that Software-as-a-Service (SaaS) businesses have had on Social and Mobile platforms in 2011.

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Five Ways B-to-B Marketers Need to Change Their Game

Biznology

The Internet has driven dramatic changes in business buying behavior. Just as no one buys a car anymore without first checking prices and features online, business buyers now research and educate themselves online, months—even years—before ever seeing a sales person.

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Live Blogging the Eloqua Experience 2011 Keynote

Modern Marketing

by Jesse Noyes | Tweet this Eloqua Experience 2011 is a big event. Marketing automation continues to grow, but penetration is still only between 8-10%. Brian Kardon at Eloqua Experience 2011. 8:50AM: The pace of change due to social and mobile has been dizzying, says Payne.

Eloqua 211

5 Ways New Buyer Behaviors Will Affect B2B Marketers in 2012

Tony Zambito

Changes in buyer behaviors continue to march on as new social technologies take root into the mainstream of B2B businesses.

Case Study Winners: It’s a Program, Not a Project

The Content Factor

B2B Case Studies Business to Business (B2B) Content MarketingIn a recent post, I told about my favorite discovery as we interviewed B2Bs for our new white paper, “ Secrets of Case Study Winners.” That discovery was that the “winners” created bene read more.

7 reasons why social media success has nothing to do with social media

Chris Koch

This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. But when the panel was over, I realized something scary: Most of the success factors we wound up talking about had nothing to do with social media. They had to do with other things that companies have to do before they can successfully engage in social media. But I talk to them all the time and I know that’s not the case for most of them.

Google Fights Back Against Content Farms

The Content Factor

I applaud Google for using its enormous influence to fight back against the content farms, such as eHow and WikiAnswers, which clog search results with weak but heavily search-engine-optimized content to fuel ad sales.

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4 Reasons Why Facebook Stinks for B2B Marketing

Chris Koch

Seemed a bit harsh, but I had to admit that I had been harboring my own doubts about the value of Facebook for B2B for a long time. There are just too many people passing through those turnstiles not to put up a sign somewhere. So I think B2B businesses should have a Facebook page that shares whatever content the company is already producing. Much of what works on Facebook seems to fall into two camps: Charity.

Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11

Modern Marketing

by Jesse Noyes | Tweet this There are plenty of reasons to head to Dreamforce : the expo floor, the certifications, the seemingly endless networking and, of course, the parties. While employees and customers are flocking to social media, Benioff noted, companies have lagged behind.

5 Big Marketing Fails of 2011

Modern Marketing

In fact, there are some nightmare scenarios many marketers have come to fear. In the spirit of moving forward with lessons learned, here are 5 big marketing fails of 2011. But Kenneth Cole’s breezy mention of the revolution in the Egypt as means to promote their spring line sparked uproar. Penney was taking top ranking in organic search results due to thousands of links from seemingly unrelated websites. The email was intended to lure back a small group of subscribers.

Eloqua 172

The crisis of buyer information in B2B and how to fix it

Chris Koch

Could it really be that someone I knew was trying to get hold of me? So, like a fool, I finally called back (the iPhone makes it so easy to do!). If you would like us to stop calling you press…”. So how to stave off this impending crisis of buyer information?

6 lessons on how NOT to market to customers

Chris Koch

Here’s the kind of pressure that social media puts on us: After not posting anything to my blog in nearly six weeks, I feel compelled to offer an explanation. Social media are like a school of sharks; keep moving forward or sink lifelessly to the bottom. I broke my hip about four weeks ago (my bike slid from underneath me on a rainy morning on my way to work). I thought drugs were supposed to prevent that sort of thing.). You’re going to be going to surgery.

Is Twitter “social?”

Chris Koch

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber. These days, my audience is B2B marketers and my goal is to help you learn. I try to check it every day to see what people are sharing.

Book Review of Ruth Stevens’ Maximizing Lead Generation

Biznology

I like to do book reviews once in a while on Biznology, and this one was a natural because I know Ruth Stevens and I know her expertise in B2B marketing, so I needed to pore over her book, Maximizing Lead Generation , for tips–and I found them. Image by shutterhacks via Flickr.

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What's missing from your social media playbook?

Biznology

But I want to tell you that many businesses need this technique no matter who their customers are. It depends more on what kind of offering you have than you sell it to. Image via Wikipedia. Some people think that B2B and B2C social media are very different.

Is “social media campaign” an oxymoron?

Chris Koch

Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. HP questioned Facebookers about their work styles and matched them to an “IT personality.” Visitors could click on the experts to learn more about them and connect directly with them.

Two-minute video on B2B marketing

Biznology

When I presented at a recent MENG New Jersey meeting, chapter president Monique de Maio took a quick video afterward asking me to discuss how B2B marketers are adjusting to digital marketing. B2B companies must do more than adjust to digital marketing.

Video 131

Sales & Marketing Alignment: An Intriguing Question

The Content Factor

I'm looking forward to serving on the panel of Focus.com's Roundtable on January 28, "How To Achieve Stronger Marketing & Sales Alignment." The panel is a well-rounded group of experts on both the Sales and Marketing sides, and I expect the discussion to be lively. Business to Business (B2B) Marketing Automation Sales Support

How do you know when you’ve reached the next level in social media?

Chris Koch

I was thrilled to run a social media workshop this week with a large B2B technology and services provider (and ITSMA member). In other words, I didn’t have to spend any time defending the honor of social media and explaining why they should be doing it. The marketing team wanted to do the workshop because, as one executive told me, “We’re committed to social media and we’ve done some good things, but we want to take it to the next level.”.

Sales and Marketing: Let Worlds Collide

The Content Factor

Marketing people think of their company’s prospects as a either a homogenous group or grouping of groups (segments), and they communicate with these groups through vehicles that are designed to reach masses of people. Business to Business (B2B) Sales and Marketing Alignment

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Review of Social Marketing to the Business Customer

Biznology

I've read each one of Paul Gillin 's books and you should, too, including his latest (with Eric Schwartzman ), Social Marketing to the Business Customer , a fast-paced ride through the specialty of using social media for B2B companies. Image by ShashiBellamkonda via Flickr.

Review 131

Feeling for the Elephant: 4 Lessons from the Content Marketing Summit

Modern Marketing

A number of blind men each have the opportunity to inspect an elephant. To get the full idea of an elephant you’d have to combine all of the blind descriptions into one, big, woolly whole. To some, content feels like a PR campaign. by Alexandra Fisher | Tweet this.

Marketing Success: When Buyers Self-Select

The Content Factor

You can listen to the recording of the event here. B2B Buying Cycle Business to Business (B2B) Sales SupportI enjoyed speaking on the Focus Roundtable a few weeks ago on the topic of sales and marketing alignment, along with Dan McDade of PointClear , Tim Sullivan of Sales Performance International, and Karen Hayward of Centerbeam. read more.

Case Study Winners: It’s About the Client

The Content Factor

Our new white paper, “Secrets of Case Study Winners,” outlines quite a few specific strategies for B2B companies to create successful case study programs. The idea for this white paper was borne from my observation that case studies are remarkably difficult for most B2Bs to generate, yet they are usually the most valuable marketing content a B2B can provide for its sales force. B2B Case Studies Business to Business (B2B) Content Marketing

Is “social media campaign” an oxymoron?

Chris Koch

Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. HP questioned Facebookers about their work styles and matched them to an “IT personality.” Visitors could click on the experts to learn more about them and connect directly with them.

Is Twitter “social?”

Chris Koch

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber. These days, my audience is B2B marketers and my goal is to help you learn. I try to check it every day to see what people are sharing.

7 reasons why social media success has nothing to do with social media

Chris Koch

This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. But when the panel was over, I realized something scary: Most of the success factors we wound up talking about had nothing to do with social media. They had to do with other things that companies have to do before they can successfully engage in social media. But I talk to them all the time and I know that’s not the case for most of them.

Who Goes to Eloqua Experience?

Modern Marketing

But some of you out there might be asking, “Who goes to Eloqua Experience?”. So we decided to answer that question by breaking down some of the data. First off, we should note that this is poised to be the biggest Eloqua Experience yet. It’s going to be huge!

Eloqua 250

The crisis of buyer information in B2B and how to fix it

Chris Koch

Could it really be that someone I knew was trying to get hold of me? So, like a fool, I finally called back (the iPhone makes it so easy to do!). With the kind of maddening irony that makes me flash on doing capital punishment-inducing physical harm to a fellow human, I heard a recorded voice say, “Thanks for calling back. If you would like us to stop calling you press…”. You should have seen what they did to doddering seniors’ life savings via the telephone.

What Was Your Favorite Part of Eloqua Experience?

Modern Marketing

by Jesse Noyes | Tweet this What was your favorite part of Eloqua Experience 2011? Whatever it was, we have plenty of ways to re-live the memories, again and again. Click here to view the embedded video. Click here to view the embedded video.

Eloqua 219

Into the Matrix: Revenue Performance Management at Dreamforce #DF11

Modern Marketing

by Jesse Noyes | Tweet this When it comes to marketing, you can take the red pill or the blue pill. The blue pill means you’ll wake up to the status quo of random marketing with little or no idea of how you’re efforts are impacting revenue.

Eloqua 233

Eric Schmidt: The Next Facebook will be Social, Mobile & Local

Modern Marketing

According to Google’s Executive Chairman Eric Schmidt it will be someone who finds a way to truly combine “local, mobile and social.&#. And I think it’s important to note that someone will come after him.&#. “America needs to be a manufacturer.

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