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How Social Media Drives Better Email Results

Marketing Insider Group

But free summaries and short video snapshots can tease recipients enough to gain contact information for longer, deeper and more valuable content. by Michael Brenner, July 6, 2010 Related Posts: Need to Drive Leads? by Michael Brenner, July 6, 2010 Related Posts: Need to Drive Leads?

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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. and then provide targeted content based on that information.

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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. and then provide targeted content based on that information.

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Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? But social media has opened up a channel. Other channels have not closed yet.

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Be A Hero: Choose Appointment Setting for Your Next Campaign

Marketing Insider Group

Traditionally a lead can take weeks if not months to be entered into the pipeline, as often the lower level prospect is the first contact. Share: Read more from Demand Generation B2B Marketing , Lead Qualification , Marketing Innovation , Sales Alignment , Telemarketing 9 Comments Post a comment Chris Snell Oct 14 2010 Great post Michael.

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How to Nurture The Great Unknown Leads

Marketing Insider Group

But there is tremendous value in these contacts as they are telling you exactly what you need to know, when you need to know it – if only you will listen. When a buyer finds valuable information early in this process that requires registration, they will often &# hide&# behind inaccurate contact details.

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B2B Category Creators Episode 3 Transcript

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One of the things that I try to explain is that I try to have outbound campaigns, which always bring information, value to the recipient, and as little as possible talk about my product. ” No one has ever complained about that campaign, because there’s information, there’s value. 30% open rate. I was not aware.”