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A guide for your digital advertising strategy in a crisis

Choozle

Millions of consumers will be streaming music and television shows, and will still need to shop, which makes connected TV and audio advertising an ideal solution. Connected TV (CTV) refers to any TV that can be connected to the internet and access content beyond what is available via the normal offering from a cable provider.

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The First-Mover Advantage, Explained

Hubspot

After WWII, Frosted Flakes, Tony the Tiger, and television advertising further cemented their status as the favorite cereal brand. By the time it burst onto the scene in 2009, Uber was not the first ridesharing company, but it was the largest and most successful, beating out pioneer Sidecar for eventual market domination.

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B2B Marketers Have Little Social Media Engagement

Online Marketing Institute

Related topics: Online Networks , New Tech , Media Department , PR , Promotions , Online , Research , Measurement/Analytics , Integrated/Cross-Media/Convergence , Branding , Blogs , Interactive , Business-to-Business , Campaigns of Note , E-Commerce , Demographics , Direct , Share May 28-10 Related Stories Marketers Plan 2010 Increases in Social Media, (..)

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The Need for Speed in a Crisis

Eric Mower + Associates

CNN launched the age of 24-hour cable news in the summer of 1980. window when local and national television news aired. But it was 2009 when we entered a new age that showed us what fast truly looked like. The sooner we begin operating under this realization, the better prepared we will be to help the brands we represent.

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A Shortish History of Online Video

Vidyard

Television changed that. Many wrote TV off as a fad, but soon, nearly every home in North America had a television: rabbit-ears pointed in all directions, picking up everything from news broadcasts to sporting events. On-demand television was an exciting idea as early as the 1970s. The Short But Exciting Rise of Flash.

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The Truth About the iPad | Blogging and Content Creation | Social.

Convince & Convert

Before we got a real TV remote, we had a non-sensical, half-assed remote, consisting of a keypad connected to the television via a 12-foot cord. The remote with the big cord attached to the clunky box that stood on top of our television was probably the “sexiest&# thing I had seen when we got it. Less than seductive technology.

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All your best content may now be considered fake news

Biznology

If I were conspiratorial, I might fancy this as an aggressive hearts-and-minds land-grab by the mainstream media to sell more papers and cable subscriptions, and to train us that nothing but traditional mainstream media can be trusted (and in a post Smith-Mundt Act world , who can we trust?). The real bloodbath started in 2009.

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