Customer Experience Matrix

SEPTEMBER 9, 2009

database marketing, or, more poetically, narrowcasting. search marketing. social marketing. I’ll date it from 2008, although effective marketing uses of social media are just starting to emerge. With database marketing, post-sales contacts become important for cross-sell, upsell and retention.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Online Marketing Institute

JULY 31, 2009

link] Posted by: Mike Volpe | August 27, 2008 at 12:45 AM Is anyone else bothered by the surreptitious nature of the DemandBase product? Moreover, this approach to marketing will shatter whatever trust we might have with our customers and prospects. We too are seeing new entrants jump into this market. Would love to get your $.02.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2012

2008 FOLIO Award Winners. Database Marketing. FOLIO: Staff. --> Suppliers. Webinars Events. Industry Events. MediaNext 2012. E-Media Summit -->. 2010 Eddie and Ozzie Awards Call for Entries OPEN! 2009 Eddie and Ozzie Awards Winners. Digital Magazines. -->. AddThis Bookmark Button END -->. Ad Tracking. Advertising Systems.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

SEPTEMBER 14, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 123

Social Media Work Management Marketing Management Media 123

Buzz Marketing for Technology

JUNE 27, 2008

Written by Bernard Lunn / May 21, 2008 11:15 AM. / It only works for a defined use case, but, in a search market that is 85% going on 90% Google-dominated, this can still be significant. 2008 Web Predictions. Posted by: Paul Tran | May 21, 2008 12:32 PM. Posted by: Jeroen de Miranda | May 21, 2008 1:33 PM.

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40